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Measuring key performance indicators on your website

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…

Automating Professional Barristers’ CV

Creating the best possible experience for users should be a key area to focus on when designing and developing a website. Information needs to be presented in a Read more…

Top 100 UK Law Firm Straplines & Positioning Statements

Tela has conducted some research into the top 100 UK law firms and their use of straplines and positioning statements. The straplines and positioning statements were collected from Read more…

Top 50 Law Firm Website Colour Usage 2017

In 2016 Tela presented a piece of research showing the top 50 law firm website’s colour usage. The content was presented in an interactive form to allow users Read more…

Driving traffic to your website through social media

When used as part of the content marketing process, social media can help to drive more traffic to your chambers’ website. Once content has been published on your Read more…

Top 50 Barristers’ Chambers Straplines and Positioning Statements

Straplines and positioning statements provide support for the branding of a business. Within the legal sector there are a number of barristers’ chambers using both straplines and positioning Read more…

Blog content on Barristers’ Chambers websites

Blogging can be used as a valuable tool to help you interact and create lasting relationships with your audience. In the case of barristers’ chambers, blogs can be Read more…

A structured approach to keyword research

Regardless of whether you are looking to grow your online presence organically or through paid search, keyword research is an important step in the process. With the correct Read more…

Using personalisation to increase levels of online communication

High levels of interaction and communication with clients can be achieved through a chambers website with a carefully planned marketing strategy. When implemented correctly, a website working with Read more…

Integrating PR with an SEO strategy

Over the years SEO, and in particular, link building strategies have significantly changed, with the focus now on encouraging high-quality links from other websites. In order for an Read more…

New Google Adwords SMS Feature: Click-to-Text

Google Adwords has been developed to include a variety of new extensions that could be of benefit to law firms. Each of the new extensions offers the customer Read more…

Benefits of a Responsive Search Facility

Responsive search is a concept that has been introduced to website design with the development of tablets and smartphone technology. What is responsive search? Responsive search is the Read more…

Optimising Your Website for Voice Search

Voice search is developing at a fast pace. It is expected that 50% of all searches made by voice search by 2020. With such a huge amount of Read more…

How to rank in the Google Answer Box

As technology develops and consumers expectations rise, appearing in the top ten search results on Google is no longer enough. The new trend is being in place zero, Read more…

Increasing client interaction with your Chambers’ website

Increasing levels of client interaction on your Chambers’ website can be a difficult thing to achieve. Low levels of interaction will generally mean that your website’s bounce rate Read more…

10 Things you need to know about the new General Data Protection Regulation (GDPR)

Under the current UK Data Protection ACT 1998, companies are allowed to use a “soft” opt-in approach when it comes to data collection. This means that any data Read more…

Social signals and SEO

Maintaining a successful social media presence can be difficult as it requires regular posting and engagement with your audience. Platforms such as Facebook, LinkedIn and twitter allow for Read more…

Advantages of using video on your law firm’s website

The methods available to help market legal services have grown over the last decade as we have moved into a much more digitally focused world. In order to Read more…

How to differentiate Business and Personal Services on Law Firm Websites

In trying to provide the best content and the user experience on a website, a common problem faced by law firms is how to best define and differentiate Read more…

WordPress for Law Firm Websites

Tela regularly recommend WordPress platforms to our clients to use as their content management system. WordPress offers a multitude of benefits that makes it a great technology for Read more…

Website Accessibility Checks

The DDA (Disability Discrimination Act) is in place to ensure that all websites are accessible to disabled users. Many people are unaware of the regulations which can result Read more…

Ten Step SEO Checklist for Content

In order for content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well Read more…

Websites for Law Firms

Tela specialise in websites for law firms and the legal services sector. We design and develop websites and online marketing strategies for a number of top 100 and Read more…

Why we moved our WordPress hosting over to WP Engine

Problems With Hosting WordPress In the past we experienced a number of issues when hosting WordPress websites. Before we started using WP Engine we were finding that our Read more…

Social Media in the Digital Marketing mix

When considering all of the potential ways digital marketing can be used, it can be difficult to understand which will offer the biggest benefits and greatest ROI to Read more…

Creating a Successful Digital Marketing Campaign for Barristers’ Chambers

Digital channels have played an important role in most barristers chambers marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing it is Read more…

Law Firm Insights on Google Analytics

Once Google Analytics has been integrated with your website, it can feel slightly overwhelming in terms of where to look first. With so many options to track user Read more…

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The Importance of Long-Tail Keywords

What are long-tail keywords? Long-tail keywords are keywords or phrases that are very specific but searched for less often. Though they often receive lower volumes of traffic from Read more…

Wellbeing at the Bar: Tela Launch New Website

This month Tela launched the new Wellbeing at the Bar website, run by the Bar Council. It was created with the intention of providing information about wellbeing to Read more…

Driving More Traffic to Your Law Firm’s Website

There is not one golden rule for increased success in driving more website traffic – its success depends on a whole host of different things, all being done Read more…

Local vs National Marketing

Good marketing is all about how well you expose target customers to your service. So whether you are looking to promote your business locally or nationally there are Read more…

How to Make Your Legal Content Relatable and Engaging

Each great piece of content a law firm creatives becomes an asset. Generating a steady supply of content for your law firm’s blog can be difficult, especially given Read more…

Factors Affecting Local SEO

Google now only has three positions to display local search results so it is even more important for businesses to make the most of their local SEO in Read more…

Google Analytics and Online Reporting

Monitoring and analyzing your website usage is extremely important. Regardless of the size of your business you should always be looking to gain deeper insights in to your Read more…

What skills are necessary for successful in-house Digital Marketing?

Nowadays marketers continuously have to think on their feet to grab the attention of consumers. Last year we saw the rise of mobile consumers, so marketing efforts were Read more…

Monitoring Conversions on Legal Websites

Knowing exactly which KPI’s to measure on your law firm’s website isn’t always obvious. By looking at the data obtained from your website’s analytics, you can begin to Read more…

Barristers’ Chambers Website Colour Usage

Colour is a highly important part of the branding process, as something that needs to be reflected and consistent through all communications of a brand. After creating and Read more…

Turning Barristers into Brand Ambassadors

When it comes to marketing, many barristers’ chambers focus their efforts on events, traditional PR, a website and basic online campaigns. Very few take advantage of a method Read more…

How to Make the Most of Content Marketing

Content marketing has evolved in recent years and is now something marketers around the world are actively working into their digital strategies. It is split into two main Read more…

Increasing Your Twitter Click-Through Rate

With an estimated 100 million daily users, each with an average of 208 followers, Twitter is a huge social media platform, but it can sometimes be difficult to Read more…

Benefits of using the Yoast Plugin

Successful SEO is directly linked to the creation of good content and in order for content to rank well, it needs to consider a number of factors. Yoast Read more…

Driving Linkedin Usage to Increase Online Exposure

Linkedin is a platform widely used by businesses and professionals as a place to connect and share content. With over 380 million users, it is one of the Read more…

Five Features of Great Law Firm Websites

Tela’s experience developing law firm websites and digital strategies has enabled us to identify a few areas that can lead to a more successful site. It is important Read more…

Free Tools for Website Performance Analysis

With so many free SEO tools available, it can be difficult to understand which ones will work best for your business. In order to have the best chance Read more…

Mobile Speed Results for the Top 100 Law Firms

The website of any brand or business is a shop window and the point from which many clients will make contact. For the top 100 law firms, it Read more…

Law Firm Website Colour Usage

Colour plays an important role in marketing. Understanding the decisions behind colour choices is something that marketers pay close attention to in order to evoke the right kind Read more…

Mobile search ranking signals strengthened

In 2015 Google started using mobile-friendliness as a ranking signal for users completing mobile searches. They gave a rare warning when they announced the mobile-friendly ranking update, saying Read more…

Research shows why law firms need mobile friendly websites

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

Thoughts for online marketing in 2016

Mobile friendly websites will finally be the norm Everyone knows that having a non-mobile friendly website is bad, both for user experience and search engine rankings (as Google Read more…

How to: Writing transparent and semantic content

When writing digital content it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important to Read more…

Fladgate LLP: Tela Launch New Website

This month sees the launch of Tela’s new website for top UK 100 law firm Fladgate LLP. With its contemporary design, ease of navigation and rich content, Fladgate.com is Read more…

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Lawyers & Barristers missing a trick with Social Media

With over half of the UK adult population using social networking sites, the power of social media as marketing tool is immeasurable – yet many legal services organisations Read more…

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Top 100 UK law firms’ websites will benefit from Google tests

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

HTTPS & SEO for law firms websites

Google announced back in August 2014 that it was to start using HTTPS as a ranking signal within its search results. Three months down the line and we Read more…

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Optimising legal services content

It has long been our opinion that legal services organisations are sat on a gold mine of potentially valuable marketing content. On a regular basis, most law firms Read more…

Websites for Barristers’ Chambers

In the last few months we have won three new contracts to develop websites for leading barristers chambers. The new projects will all be utilising our legal services Read more…

Stop talking about search engine rankings

Tela attended Search London a few weeks ago where Google’s Pierre Far gave his insight into optimising websites for mobile devices. After inviting some of the 100 strong Read more…

Marketing Barristers’ Websites

I was invited to pitch for a well known barristers chambers website last week. A point we emphasised was the importance of developing and marketing the barristers website following Read more…

Online ROI

Tela attended a seminar last week entitled ROI (return on influence). The speaker was Mark Schaefer, a globally recognised speaker, consultant and author. We recommend checking out his Read more…

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A showcase of the Top 20 UK Law Firms 2012

We are finding ourselves increasingly involved in the legal sector. Designing and building sites for a range of law firms and barristers’ chambers. It’s been an education, designing Read more…

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