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Google AI Search, powered by advanced algorithms, machine learning, and natural language processing, is evolving beyond simple keyword searches to provide highly personalised, intuitive, and contextually relevant results. Read more…

Over the last 8 years, Tela has conducted annual research on the use of colour across the top 50 barristers’ chambers websites. By capturing and analysing homepage screenshots Read more…

Over the past seven years, Tela has researched colour usage trends across the top 50 law firm websites, uncovering key trends within the legal services sector. For this Read more…

Tela has conducted an analysis of the insights pages of the top 50 law firms, examining the various types of content they utilise to engage their audiences and Read more…

Tela recently analysed the insights sections on the top 50 barrister websites, looking at the different types of content used to engage visitors and strengthen their online identity. Read more…

The way clients find and choose legal representation has evolved, with many turning to social media platforms to research, engage, and build trust with firms before making a Read more…

Data-driven decision-making is essential for law firms looking to optimise their marketing activity. Analytics provide valuable insights into how well your marketing strategies perform and where adjustments can Read more…

Video is a powerful form of content that can capture a user’s attention better than text. Videos can evoke emotions, demonstrate complex ideas and present information in a Read more…

A strong online presence is crucial for any professional service, including barrister chambers. One of the most critical components of legal services’ websites are profile pages. Profile pages Read more…

An insights, news or blog section can make a big difference to your website when used effectively. Regularly updating your site with fresh, rich content helps attract new Read more…

Effective mobile navigation is crucial for any website, especially barristers’ chambers, where clients are looking for quick and easy access to information. Tela has researched mobile navigation strategies Read more…

Email marketing serves as a powerful tool for all businesses. Email allows you to reach your audience directly in their inboxes. This direct line of communication enables you Read more…

Equality, diversity and inclusion are fundamental principles that play a critical role in the legal industry in upholding justice and societal values. Barristers’ chambers must prioritise EDI to Read more…

Google Search Console has become indispensable for any digital marketer aiming to increase their online visibility and traffic. Search Console is a free service provided by Google that Read more…

Using a mixture of content types such as Content marketing enables law firms to connect with their audience and attract new clients by providing practical advice and valuable Read more…

Tela has examined the components present on the homepages of the top 50 law firms to identify if there are any patterns and trends. Banners Banners are full-width Read more…

We have researched colour usage within the top 50 pharmaceutical websites to discover what colour and luminosity trends are used online in the pharmaceutical sector. To complete this Read more…

A live chat widget on a website is a real-time messaging tool that allows visitors to speak with representatives or support staff instantly. Integrating a live chat feature Read more…

Link building is an important aspect of search engine optimisation (SEO) that involves acquiring links from other websites to your own. The goal of link building is to Read more…

Google Analytics 4 (GA4) has introduced a fresh, user-centric approach to analytics, redefining how businesses track and understand user interactions across digital platforms. If you’re involved in pay-per-click Read more…

User Experience (UX) refers to a user’s overall experience and satisfaction when interacting with a website. It incorporates factors such as usability, accessibility and intuitiveness, aiming to optimise Read more…

Google Analytics (GA) has long been the go-to tool for businesses to measure their online performance and understand user behaviour. Bot traffic has recently appeared in GA4, presenting Read more…

Branding is your company’s identity and personality. It is about creating a distinctive identity that resonates with clients and your audience. Branding is a vital business asset and Read more…

Google Search Console is a powerful tool when it comes to SEO performance; there are many different reports you can utilise to help identify areas for improvement and Read more…

Tela has analysed the elements featured on the top 50 barristers’ chambers homepages to discover whether there are any notable patterns and trends. Our Results The results from our research Read more…

Staying current with digital marketing trends is essential for businesses to remain competitive and effective. This will ensure the continued success and relevance of marketing campaigns. Artificial Intelligence Read more…

AI and machine learning are changing how businesses engage with their audiences, optimise marketing efforts and stay ahead of the competition. Personalisation AI is helping businesses find new Read more…

Over the last 7 years, Tela has extensively researched colour usage within the top 50 law firm websites to discover trends within the legal services sector. To compile Read more…

With mobile traffic accounting for more than half of global web traffic, mobile optimisation is no longer an option but a necessity for websites. In the first quarter Read more…

Over the last 7 years, Tela has conducted research on the use of colour across the top 50 barristers’ chambers websites. The team captures screenshots of the homepage Read more…

Search engine optimisation (SEO) can significantly enhance your law firm’s online visibility, helping to attract new clients and ultimately grow online enquiries and revenue. In this guide, we Read more…

Tela have analysed the topics mentioned on the top 100 law firms websites to find patterns and trends in the topics of conversation on homepages. How we Analysed Read more…

Keyword research is a crucial aspect of search engine optimisation (SEO) and plays a significant role in determining the success of your online presence. We have put together Read more…

Barristers chambers websites have become more than just static information resources, evolving into portals that cater to both clients and the barristers requirements. In this blog post, we Read more…

Google Analytics 4 (GA4) is a powerful analytics platform that provides marketers with valuable data and metrics to optimise their online strategies. One of the key features of Read more…

Marketers are constantly seeking innovative tools to enhance their strategies and effectively engage with their target audience. One tool that has gained prominence is ChatGPT. In this blog, Read more…

Local SEO is a strategy that focuses on helping your business become more visible in local search results to increase local traffic and brand awareness. It helps businesses Read more…

Social media should be part of every law firm’s online marketing strategy. If your law firm is not posting on social media regularly, you may not generate as Read more…

Site speed refers to how quickly a browser can load the content on your pages on your website for the user. Your site speed significantly impacts how users Read more…

A lot of elements we have been using in Universal Analytics can now be customised in Google Analytics 4. Custom Reporting GA4 allows you to enhance and customise Read more…

There are a variety of plugins available to help customise and add additional features and functionality to your website that are specifically useful to you and your business. Read more…

For the past seven years, Tela has analysed the colours used on the top 50 barrister chambers websites to find patterns in colour usage. This year, we have Read more…

Tela has been conducting research into the colour usage on the top 50 law firms websites for the last 7 years in order to identify trends in colour Read more…

A good digital marketing strategy is key to your law firm’s success. We have summarised the top marketing strategies for law firms in 2023, which can be incorporated Read more…

Google Search Console is a tool that allows you to track and troubleshoot your website’s performance in search engine results pages (SERPs). Setting Up Google Search Console Google Read more…

Google Analytics 4 (GA4) will be replacing Universal Analytics on the 1st of July 2023. If you haven’t already, we highly recommend getting started with GA4 as soon Read more…

Yoast SEO is a great tool to help you execute and optimise your SEO strategy. What is Yoast SEO? Yoast SEO is a WordPress plugin that helps websites Read more…

Your company’s website is essential in making a great first impression on your clients and prospective clients. An easy to use, clean and attractive website provides credibility and Read more…

New Year is a great opportunity to give your marketing campaign a freshen-up and try out different ideas to boost the visibility of your website. Launch New Events Read more…

The stages of a digital marketing funnel can vary from one law firm to the next but there are 4 main areas to focus on. These stages all Read more…

Over the past six years, Tela has conducted research on the usage of colour for the top 50 law firm websites to see what is currently trending in Read more…

Planning in advance is key to ensuring your Christmas campaigns run effectively. Many people are busy around the holidays, so it’s important to capture different audiences early on. Read more…

LinkedIn is the largest professional social network in the world with over 850 million users. There are many reasons why your business should use LinkedIn, it offers professional Read more…

For the past 6 years, Tela has completed research on the colour usage for the top 50 barristers’ chambers websites. The team takes screen grabs of the homepages Read more…

Google releases regular algorithm updates in order to improve the relevance and quality of search results. Google implements updates throughout the year and its search engine is constantly Read more…

Google Search Console is a free platform created by Google to help monitor your site’s performance and presence in Google Search results. It is a powerful tool that Read more…

Keyword Research should be the basis of any SEO online marketing campaign. Our guide will help you understand more about the keyword research process. What is Keyword Research? Read more…

A blog can help your law firm to connect with existing and new clients. It can also help viewers to learn more about different topics relevant to your Read more…

Social media marketing is the process of creating content for social media platforms to promote your businesses product or services. Social media marketing allows you to connect with Read more…

A featured snippet is a selected search result that is shown at the top of Google’s organic results Google’s organic results. They are displayed in a box above Read more…

YouTube can provide many Search Engine Optimisation (SEO) benefits for your chambers. As Google owns the platform, it is likely to rank videos posted on YouTube videos higher Read more…

On the 1st of July 2023, Universal Analytics will stop processing new hits and new data and will be replaced with Google Analytics 4 (GA4). What’s the difference Read more…

Google reviews is a great marketing tool that allows businesses to collect reviews that show up next to your business profile in Google’s search results and maps. To Read more…

YouTube is a really useful free tool that allows you to upload high quality videos to a personalised channel. You can embed Youtube videos directly onto a web Read more…

Conversational marketing is an important factor for your business that you should keep an eye on as it helps you to keep in contact with your customers when Read more…

Google Trends allows you to compare keywords and search terms quickly and effectively. In this post we explain how you can benefit from this free tool! What is Read more…

Search Engine Optimisation (SEO) outreach is the process of obtaining high quality links to your site from authoritative websites. Link building is the main goal of SEO outreach. Read more…

Keywords are words that define what the content on a website page is all about. They are what a searcher will enter into search engines, such as Google, Read more…

Google releases updates to its algorithm throughout the year in order to improve search results for users. This year Google is implementing a page experience update that will Read more…

Headings create an outline for a page and help users identify different sections in the text. When arriving at a new page, one of the first things a Read more…

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are types of digital marketing techniques with similar goals, but very different methods. Both techniques help to generate an Read more…

It is important to not underestimate the significance of colour in web design. Different colours can trigger our moods, emotions and behaviours. The principles of colour in web Read more…

Barrister profile pages are one of the key conversion pages on a chambers website, therefore it is important to maximise these pages with good quality content and profile Read more…

There are many ways you can improve your Search Engine Optimisation (SEO) and optimise your digital strategy to get the most out of the festive period. Planning in Read more…

Profile pages are one of the most frequently visited pages on law firm’s websites. Potential clients want to know about the firm and who they will be working Read more…

Tela has researched the image usage for the top 50 barrister chambers websites by analysing their homepage images and putting them into categories. Image choice is important on Read more…

Tela has researched the top 50 law firms website image usage, by analysing their home page images and putting them into categories. We have looked at the image Read more…

Over the past five years Tela has conducted research on the usage of colour for the top 50 barristers’ chambers websites. This report was generated by capturing the Read more…

Several times a year Google has ‘core updates’ which makes changes to its search algorithms and systems. Google search algorithm helps Google find and rank the most relevant Read more…

Over the past five years Tela has conducted research on the usage of colour for the top 50 Law firm’s websites. This report was generated by capturing the Read more…

Websites should be updated regularly, and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and feel or Read more…

As we move closer to the end of 2020 it is important to review your website in order to prepare it for the new year. There are a Read more…

An ‘About Us’ page is an important area of your website as it is likely that clients who are considering to do business with your company are viewing Read more…

Coronavirus has seen courts closed, lawyers working from home and opportunities for face to face client communication limited. As all physical events have been cancelled, online has become Read more…

Google takes a huge number of factors into consideration with its complex algorithm when it comes to search engine rankings. With social media shares though, many sources will Read more…

Each year Tela creates a piece of research showing the top 50 UK law firm’s website colour usage. The content is created with the intention of allowing the Read more…

Colour is a highly important part of the branding process and is something that needs to be reflected and consistent throughout all communications of a brand. Last year Read more…

Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital marketing strategy in Read more…

Turning website visitors into leads is a major goal of every chambers website. The following tips will help you make the most of your website and online marketing Read more…

When trying to increase engagement with your Chambers website audience, it’s important to make sure that your website is designed with your audience and the user experience in Read more…

A meta description is a small portion of text shown to users on search engines in order to summarise what a page’s content is about. For example, when Read more…

Tela wanted to see what colour and luminosity trends were being used online in the pharmaceutical sector so created an interactive tool to allow users to be able Read more…

Graduate recruitment in the legal sector is an extremely competitive market. It is therefore important that law firms stand out from the competition by using different marketing techniques. Read more…

What is Adaptive Content? Adaptive content is not a new concept, but it is a tool that not many law firms are taking advantage of. Adaptive content can Read more…

When writing content published online it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important Read more…

Each year Tela creates a piece of research showing the top 50 UK law firm’s website colour usage. The content is created with the intention of allowing the Read more…

Tela has researched the top 50 barristers’ chambers websites by taking screenshots of each of their homepages. The research has been completed to benchmark the top 50 barristers’ Read more…

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…

Roughly half of the world’s population, or 3.8 billion people, use the internet everyday and over 2 trillion Google searches have been made per day in 2018. This Read more…

Whatever website it is that you are using, it is always key that images are used within the design to help bring your content to life. A simple Read more…

Christmas can be a busy time for online businesses, as most people are off work for the holidays and have more time to spend researching and looking at Read more…

A mobile responsive website will automatically change its interface to suit the device the user viewing the site is using. The most commonly used screen sizes that mobile Read more…

It is important that a barristers chambers website content is kept optimised in order to attract high levels of traffic. By using the following recommendations, you can ensure Read more…

A strong online presence is one of the main roles of digital marketing. It is highly important as it reinforces your chambers as a brand, helps you stand Read more…

A businesses’ website should be updated regularly and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and Read more…

Colour is a highly important part of the branding process and is something that needs to be reflected and consistent throughout all communications of a brand. Last year Read more…

Surveys can be a great tool to identify ways you can further improve your law firm’s website. They don’t just have to be used externally to gather feedback Read more…

If you are looking to direct more traffic to your website, the easiest and most cost-effective thing to do is review your Search Engine Optimisation (SEO) efforts. Here Read more…

Social media marketing is the use of social media platforms and websites in order to promote a product or service. To create a successful strategy you will need Read more…

There are over 100 Billion searches made on Google alone each month, so the importance of optimising your website for search engines is crucial. Incorporating Search Engine Optimisation Read more…

Do I have to ask all my existing mailing list subscribers to opt-in to receive email updates? This is a very good question, and after waiting an hour Read more…

With so many different ranking factors affecting search engine optimisation, it is important to try and stay on top of as many as you can if you want Read more…

Creating and managing a new website project in a barristers chamber can be a complex task, however, it doesn’t need to be stressful! In order to manage the Read more…

Having access to the right online tools is important when it comes to working more efficiently within your business. So Tela have combined a list of some of Read more…

Choosing the right social media platforms is crucial in order to market a brand’s work successfully. There are a wide variety of different social platforms, each with their Read more…

What is Bounce Rate? Bounce rate is a metric you will find in your website’s Google Analytics account. It shows the percentage of single-page visits in which users Read more…

SMART is an acronym used to guide the development of measurable goals, meaning each objective should apply to all the elements of SMART. However, SMART goals need not Read more…

Search Engines take into account many different factors when ranking your website. Therefore it is important for your website to keep on top of its Search Engine Optimisation Read more…

The following information has been gathered by taking screenshots of the top 100 UK law firm’s websites in order to assess digital trends that are present in the Read more…

You may have recently noticed a little padlock icon starting to appear in the address bar of more and more websites. This is an indication that a site Read more…

Email marketing continues to be a successful method of outreach and choice of marketing channel for successfully engaging with difference audiences. While creating the best strategy for your Read more…

Google Analytics is such a highly important tool to be installed on all websites. Not only can it provide an insight into how your website is performing, but Read more…

Creating the best possible experience for users should be a key area to focus on when designing and developing a website. Information needs to be presented in a Read more…

Tela has conducted some research into the top 100 UK law firms and their use of straplines and positioning statements. The straplines and positioning statements were collected from Read more…

In 2016 Tela presented a piece of research showing the top 50 law firm website’s colour usage. The content was presented in an interactive form to allow users Read more…

When used as part of the content marketing process, social media can help to drive more traffic to your chambers’ website. Once content has been published on your Read more…

Straplines and positioning statements provide support for the branding of a business. Within the legal sector there are a number of barristers’ chambers using both straplines and positioning Read more…

Blogging can be used as a valuable tool to help you interact and create lasting relationships with your audience. In the case of barristers’ chambers, blogs can be Read more…

Regardless of whether you are looking to grow your online presence organically or through paid search, keyword research is an important step in the process. With the correct Read more…

High levels of interaction and communication with clients can be achieved through a chambers website with a carefully planned marketing strategy. When implemented correctly, a website working with Read more…

Over the years SEO, and in particular, link building strategies have significantly changed, with the focus now on encouraging high-quality links from other websites. In order for an Read more…

Google Adwords has been developed to include a variety of new extensions that could be of benefit to law firms. Each of the new extensions offers the customer Read more…

Responsive search is a concept that has been introduced to website design with the development of tablets and smartphone technology. What is responsive search? Responsive search is the Read more…

Voice search is developing at a fast pace. It is expected that 50% of all searches made by voice search by 2020. With such a huge amount of Read more…

As technology develops and consumers expectations rise, appearing in the top ten search results on Google is no longer enough. The new trend is being in place zero, Read more…

Increasing levels of client interaction on your Chambers’ website can be a difficult thing to achieve. Low levels of interaction will generally mean that your website’s bounce rate Read more…

Under the current UK Data Protection ACT 1998, companies are allowed to use a “soft” opt-in approach when it comes to data collection. This means that any data Read more…

Maintaining a successful social media presence can be difficult as it requires regular posting and engagement with your audience. Platforms such as Facebook, LinkedIn and twitter allow for Read more…

The methods available to help market legal services have grown over the last decade as we have moved into a much more digitally focused world. In order to Read more…

In trying to provide the best content and the user experience on a website, a common problem faced by law firms is how to best define and differentiate Read more…

Tela regularly recommend WordPress platforms to our clients to use as their content management system. WordPress offers a multitude of benefits that makes it a great technology for Read more…

The DDA (Disability Discrimination Act) is in place to ensure that all websites are accessible to disabled users. Many people are unaware of the regulations which can result Read more…

In order for content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well Read more…

Tela specialise in websites for law firms and the legal services sector. We design and develop websites and online marketing strategies for a number of top 100 and Read more…

Problems With Hosting WordPress In the past we experienced a number of issues when hosting WordPress websites. Before we started using WP Engine we were finding that our Read more…

When considering all of the potential ways digital marketing can be used, it can be difficult to understand which will offer the biggest benefits and greatest ROI to Read more…

Digital channels have played an important role in most barristers chambers marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing it is Read more…

Once Google Analytics has been integrated with your website, it can feel slightly overwhelming in terms of where to look first. With so many options to track user Read more…

What are long-tail keywords? Long-tail keywords are keywords or phrases that are very specific but searched for less often. Though they often receive lower volumes of traffic from Read more…

This month Tela launched the new Wellbeing at the Bar website, run by the Bar Council. It was created with the intention of providing information about wellbeing to Read more…

There is not one golden rule for increased success in driving more website traffic – its success depends on a whole host of different things, all being done Read more…

Good marketing is all about how well you expose target customers to your service. So whether you are looking to promote your business locally or nationally there are Read more…

Each great piece of content a law firm creatives becomes an asset. Generating a steady supply of content for your law firm’s blog can be difficult, especially given Read more…

Google now only has three positions to display local search results so it is even more important for businesses to make the most of their local SEO in Read more…

Monitoring and analyzing your website usage is extremely important. Regardless of the size of your business you should always be looking to gain deeper insights in to your Read more…

Nowadays marketers continuously have to think on their feet to grab the attention of consumers. Last year we saw the rise of mobile consumers, so marketing efforts were Read more…

Knowing exactly which KPI’s to measure on your law firm’s website isn’t always obvious. By looking at the data obtained from your website’s analytics, you can begin to Read more…

Colour is a highly important part of the branding process, as something that needs to be reflected and consistent through all communications of a brand. After creating and Read more…

When it comes to marketing, many barristers’ chambers focus their efforts on events, traditional PR, a website and basic online campaigns. Very few take advantage of a method Read more…

Content marketing has evolved in recent years and is now something marketers around the world are actively working into their digital strategies. It is split into two main Read more…

With an estimated 100 million daily users, each with an average of 208 followers, Twitter is a huge social media platform, but it can sometimes be difficult to Read more…

Successful SEO is directly linked to the creation of good content and in order for content to rank well, it needs to consider a number of factors. Yoast Read more…

Linkedin is a platform widely used by businesses and professionals as a place to connect and share content. With over 380 million users, it is one of the Read more…

Tela’s experience developing law firm websites and digital strategies has enabled us to identify a few areas that can lead to a more successful site. It is important Read more…

With so many free SEO tools available, it can be difficult to understand which ones will work best for your business. In order to have the best chance Read more…

The website of any brand or business is a shop window and the point from which many clients will make contact. For the top 100 law firms, it Read more…

Colour plays an important role in marketing. Understanding the decisions behind colour choices is something that marketers pay close attention to in order to evoke the right kind Read more…

In 2015 Google started using mobile-friendliness as a ranking signal for users completing mobile searches. They gave a rare warning when they announced the mobile-friendly ranking update, saying Read more…

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

Mobile friendly websites will finally be the norm Everyone knows that having a non-mobile friendly website is bad, both for user experience and search engine rankings (as Google Read more…

This month sees the launch of Tela’s new website for top UK 100 law firm Fladgate LLP. With its contemporary design, ease of navigation and rich content, Fladgate.com is Read more…

With over half of the UK adult population using social networking sites, the power of social media as marketing tool is immeasurable – yet many legal services organisations Read more…

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

We have collated this showcase of the top 100 UK law firms websites for a better incite of the current online trends for law firms. The following companies Read more…

Google announced back in August 2014 that it was to start using HTTPS as a ranking signal within its search results. Three months down the line and we Read more…

It has long been our opinion that legal services organisations are sat on a gold mine of potentially valuable marketing content. On a regular basis, most law firms Read more…

In the last few months we have won three new contracts to develop websites for leading barristers chambers. The new projects will all be utilising our legal services Read more…

Tela attended Search London a few weeks ago where Google’s Pierre Far gave his insight into optimising websites for mobile devices. After inviting some of the 100 strong Read more…

I was invited to pitch for a well known barristers chambers website last week. A point we emphasised was the importance of developing and marketing the barristers website following Read more…

Tela attended a seminar last week entitled ROI (return on influence). The speaker was Mark Schaefer, a globally recognised speaker, consultant and author. We recommend checking out his Read more…

We are finding ourselves increasingly involved in the legal sector. Designing and building sites for a range of law firms and barristers’ chambers. It’s been an education, designing Read more…