Data-driven decision-making is essential for law firms looking to optimise their marketing activity. Analytics provide valuable insights into how well your marketing strategies perform and where adjustments can Read more…
Data-driven decision-making is essential for law firms looking to optimise their marketing activity. Analytics provide valuable insights into how well your marketing strategies perform and where adjustments can Read more…
Google Analytics (GA) has long been the go-to tool for businesses to measure their online performance and understand user behaviour. Bot traffic has recently appeared in GA4, presenting Read more…
Google Analytics 4 (GA4) is a powerful analytics platform that provides marketers with valuable data and metrics to optimise their online strategies. One of the key features of Read more…
A lot of elements we have been using in Universal Analytics can now be customised in Google Analytics 4. Custom Reporting GA4 allows you to enhance and customise Read more…
Google Analytics 4 (GA4) will be replacing Universal Analytics on the 1st of July 2023. If you haven’t already, we highly recommend getting started with GA4 as soon Read more…
On the 1st of July 2023, Universal Analytics will stop processing new hits and new data and will be replaced with Google Analytics 4 (GA4). What’s the difference Read more…