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Google Analytics 4 (GA4) is a powerful analytics platform that provides marketers with valuable data and metrics to optimise their online strategies. One of the key features of Read more…

A lot of elements we have been using in Universal Analytics can now be customised in Google Analytics 4. Custom Reporting GA4 allows you to enhance and customise Read more…

There are a variety of plugins available to help customise and add additional features and functionality to your website that are specifically useful to you and your business. Read more…

Google Analytics 4 (GA4) will be replacing Universal Analytics on the 1st of July 2023. If you haven’t already, we highly recommend getting started with GA4 as soon Read more…

On the 1st of July 2023, Universal Analytics will stop processing new hits and new data and will be replaced with Google Analytics 4 (GA4). What’s the difference Read more…

If you are looking to direct more traffic to your website, the easiest and most cost-effective thing to do is review your Search Engine Optimisation (SEO) efforts. Here Read more…

With so many different ranking factors affecting search engine optimisation, it is important to try and stay on top of as many as you can if you want Read more…

What is Bounce Rate? Bounce rate is a metric you will find in your website’s Google Analytics account. It shows the percentage of single-page visits in which users Read more…

Google Analytics is such a highly important tool to be installed on all websites. Not only can it provide an insight into how your website is performing, but Read more…

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…