Fox Williams

City Law Firm

In a Nutshell


Fox Williams are a leading City law firm. Their website was running on an old platform with functionality that didn’t provide the tools required to seamlessly promote the firm online. A redevelopment and redesign was needed in order to reflect the firm’s position as a progressive brand and also to consolidate content and brand positioning, while promoting consistency across multiple platforms.

Objectives


Fox Williams needed a website that reflected their position as a top tier firm. As well as refining the creative brand positioning, key page template structures also required optimisation. The user journeys needed to be planned so that Tela could create a new architecture in order to better position content for each audience as they traversed through the website.

What We Did


Tela worked with Fox Williams to identify the key audiences visiting the website so that user journeys could be tailored for visitors with differing requirements. The architecture and content was arranged in a structure that made it more easily accessible via different styles of navigation and search facilities.

The new design and page template structures offer new opportunities for visitors to engage with the site, which has increased levels of retention. Each of the key areas of the site now contains clear CTA’s which encourage communication with Fox Williams.

The new CMS offers the marketing team at Fox Williams more flexibility when adding content to the website. They are able to take advantage of new features which help manage SEO as well as continuing to build new relationships which allow users to progress their journeys to other areas of targeted content.

Results


29%

Increase in organic traffic


Six months after launch

27%

Increase in page views per session


Six months after launch

30%

Increase in new users


Six months after launch

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