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Insights

Optimising your website for AI‑driven search

26/05/2026 | AI, ChatGPT, Website performance, Generative engine optimisation, Artificial Intelligence, Perplexity

The importance of multimedia content on legal service websites

01/05/2026 | Content marketing, Video marketing

The power of colour psychology in legal branding

16/04/2026 | Website colour usage, Branding, Colour usage

Effective homepage design for legal services

08/01/2026 | Barristers' chambers websites, UX, Design, Law firm websites

When should a law firm update its website?

03/11/2025 | Law firm websites, UX, Website performance
Atkin Chambers website image of the London skyline with the sunsetting behind

Choosing the right colour palette for your website

23/10/2025 | Website colour usage, Colour usage, Accessibility

Which AI search engine is the best to use and how do I rank in it?

13/10/2025 | SEO, AI, ChatGPT, Google AI, Artificial Intelligence, Microsoft Copilot, Perplexity, Google SGE

The limitations of AI in creative design

30/09/2025 | Branding, AI, Creative, Design, Artificial Intelligence

Using schema markup to improve digital marketing

26/09/2025 | SEO, Digital marketing, AI, Search engines, Schema markup, Artificial Intelligence
image of urban concrete statue

Understanding Google’s September 2025 “perspective” update

18/09/2025 | Google, Content marketing

Optimising your website for ChatGPT

02/09/2025 | SEO, Content marketing, Keyword research, AI, ChatGPT, Google AI, Artificial Intelligence

Google’s August 2025 spam update

01/09/2025 | Google updates

The history of branding

27/08/2025 | Branding, Logo
image of the coka-cola logo on the side of a van

Writing content that ranks locally for London law firms and chambers

22/08/2025 | GEO, Generative engine optimisation, Google Gemini, SEO, Law firm websites, Barristers' chambers websites, Local SEO, Keyword research

Top PPC trends to watch in 2025

05/08/2025 | PPC, Keyword research, Google Ads

Google’s June 2025 core update

06/07/2025 | Google updates
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