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Insights

Choosing the right colour palette for your website

23/10/2025 | Accessibility, Colour usage, Website colour usage
art work image of bubbles with smaller colourful bubbles

Which AI search engine is the best to use and how do I rank in it?

13/10/2025 | Google AI, Google SGE, Perplexity, Microsoft Copilot, artificial intelligence, ChatGPT, AI

The limitations of AI in creative design

30/09/2025 | AI, Branding, Creative, Design

Using schema markup to improve digital marketing

26/09/2025 | Schema markup, Search engines, AI, Digital marketing

Optimising your website for ChatGPT

02/09/2025 | Google AI, ChatGPT, AI, Content marketing
image of a laptop open on chat g b t

Google’s August 2025 spam update

01/09/2025 | Google updates

The history of branding

27/08/2025 | Logo, Branding

Writing content that ranks locally for London law firms and chambers

22/08/2025 | Google Gemini, Generative engine optimisation, GEO, Barristers' chambers websites, Law firm websites

Top PPC trends to watch in 2025

05/08/2025 | Google Ads, PPC
image of a graph on an ipad with a pc in view.

Google’s June 2025 core update

06/07/2025 | Google updates

Will generative AI change how your website ranks?

02/07/2025 | Generative engine optimisation, Google Gemini, GEO, Google AI, AI

Using generative AI to your advantage to market your business

25/06/2025 | Google Gemini, Generative engine optimisation, GEO, Google AI

What is generative engine optimisation (GEO)?

30/05/2025 | Google Gemini, Generative engine optimisation, GEO, Google AI
Image of a laptop screen half closed

Optimising landing pages for PPC campaigns

01/05/2025 | Digital marketing, Google Ads, Landing pages, PPC

Accessibility requirements for websites

15/04/2025 | Accessibility

How to rank your website in Google’s AI feature

08/04/2025 | Google Gemini, Generative engine optimisation, GEO, Google AI, Google
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