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Insights

Writing content that ranks locally for London law firms and chambers

22/08/2025 | GEO, Generative engine optimisation, Google Gemini, SEO, Law firm websites, Barristers' chambers websites, Local SEO, Keyword research
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Top PPC trends to watch in 2025

05/08/2025 | PPC, Keyword research, Google Ads

Google’s June 2025 core update

06/07/2025 | Google updates

Will generative AI change how your website ranks?

02/07/2025 | Google Gemini, SEO, AI, Google AI, GEO, Generative engine optimisation

Using generative AI to your advantage to market your business

25/06/2025 | Google AI, GEO, Generative engine optimisation, Google Gemini, Keyword research
The image shows a stylised silhouette of what appears to be a human brain outlined with a glowing red neon border. The interior of the silhouette contains circuit board-like patterns and digital elements in deep red against a black background.

What is generative engine optimisation (GEO)?

30/05/2025 | Google AI, GEO, Generative engine optimisation, Google Gemini

Optimising landing pages for PPC campaigns

01/05/2025 | PPC, Keyword research, Landing pages, Google Ads, Digital marketing

Accessibility requirements for websites

15/04/2025 | UX, Website performance, Accessibility

How to rank your website in Google’s AI feature

08/04/2025 | Google, Google AI, GEO, Generative engine optimisation, Google Gemini
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Google analytics 4 guide to PPC

08/04/2025 | Keyword research, Google Analytics 4 (GA4), Google Ads, PPC

How Google’s AI is transforming search

12/01/2025 | Google AI, GEO, Generative engine optimisation, Google Gemini, Keyword research, AI

Utilising social media for law firm marketing

28/10/2024 | Social media, Law firms

How to use analytics to improve your law firm’s marketing strategy

27/09/2024 | Social media, Email marketing, Google Analytics 4 (GA4)
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Leveraging video content for law firms

11/09/2024 | YouTube, Law firm websites, Video marketing

The importance of profile pages on barrister chambers websites

22/08/2024 | Content marketing, Barristers' chambers, Digital marketing

The importance of insights on law firm websites

15/08/2024 | Content marketing, Law firm websites
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