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Insights

The history of branding

27/08/2025 | Branding, Logo
image of the coka-cola logo on the side of a van

Writing content that ranks locally for London law firms and chambers

22/08/2025 | SEO, Law firm websites, Barristers' chambers websites, Local SEO, Keyword research, GEO, Generative engine optimisation, Google Gemini

Top PPC trends to watch in 2025

05/08/2025 | Keyword research, Google Ads, PPC

Google’s June 2025 core update

06/07/2025 | Google updates

Will generative AI change how your website ranks?

02/07/2025 | SEO, AI, Google AI, GEO, Generative engine optimisation, Google Gemini
A logo from the AES Global website showing various circular designs in different shades of red

Using generative AI to your advantage to market your business

25/06/2025 | Google Gemini, Keyword research, Google AI, GEO, Generative engine optimisation

What is generative engine optimisation (GEO)?

30/05/2025 | Google AI, GEO, Generative engine optimisation, Google Gemini

Optimising landing pages for PPC campaigns

01/05/2025 | Google Ads, Digital marketing, PPC, Keyword research, Landing pages

Accessibility requirements for websites

15/04/2025 | UX, Website performance, Accessibility
image of a bury person using a laptop open on google search. a cozy kitchen in the background.

How to rank your website in Google’s AI feature

08/04/2025 | Google, Google AI, GEO, Generative engine optimisation, Google Gemini

Google analytics 4 guide to PPC

08/04/2025 | PPC, Keyword research, Google Analytics 4 (GA4), Google Ads

How Google’s AI is transforming search

12/01/2025 | Google Gemini, Keyword research, AI, Google AI, GEO, Generative engine optimisation

Utilising social media for law firm marketing

28/10/2024 | Social media, Law firms
you've read more social posts then book pages

How to use analytics to improve your law firm’s marketing strategy

27/09/2024 | Email marketing, Google Analytics 4 (GA4), Social media

Leveraging video content for law firms

11/09/2024 | Law firm websites, Video marketing, YouTube

The importance of profile pages on barrister chambers websites

22/08/2024 | Content marketing, Barristers' chambers, Digital marketing
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