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Insights

Google’s August 2025 spam update

01/09/2025 | Google updates
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The history of branding

27/08/2025 | Branding, Logo

Writing content that ranks locally for London law firms and chambers

22/08/2025 | Law firm websites, Barristers' chambers websites, Local SEO, Keyword research, GEO, Generative engine optimisation, Google Gemini, SEO

Top PPC trends to watch in 2025

05/08/2025 | PPC, Keyword research, Google Ads

Google’s June 2025 core update

06/07/2025 | Google updates
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Will generative AI change how your website ranks?

02/07/2025 | Google AI, GEO, Generative engine optimisation, Google Gemini, SEO, AI

Using generative AI to your advantage to market your business

25/06/2025 | Keyword research, Google AI, GEO, Generative engine optimisation, Google Gemini

What is generative engine optimisation (GEO)?

30/05/2025 | Generative engine optimisation, Google Gemini, Google AI, GEO

Optimising landing pages for PPC campaigns

01/05/2025 | Digital marketing, PPC, Keyword research, Landing pages, Google Ads
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Accessibility requirements for websites

15/04/2025 | Accessibility, UX, Website performance

How to rank your website in Google’s AI feature

08/04/2025 | Generative engine optimisation, Google Gemini, Google, Google AI, GEO

Google analytics 4 guide to PPC

08/04/2025 | PPC, Keyword research, Google Analytics 4 (GA4), Google Ads

How Google’s AI is transforming search

12/01/2025 | Keyword research, AI, Google AI, GEO, Generative engine optimisation, Google Gemini
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Utilising social media for law firm marketing

28/10/2024 | Law firms, Social media

How to use analytics to improve your law firm’s marketing strategy

27/09/2024 | Social media, Email marketing, Google Analytics 4 (GA4)

Leveraging video content for law firms

11/09/2024 | Law firm websites, Video marketing, YouTube
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