How to rank your website in Google’s AI feature
Tuesday 8th April 2025
As Google increasingly uses AI in search results, optimising your website to align with these features is essential. By focusing on key strategies like content quality, user experience, and technical optimisation, you can boost your website’s visibility.
E-A-T (Expertise, Authoritativeness, Trustworthiness)
E-A-T stands for expertise, authoritativeness, and trustworthiness. It’s a key factor in Google’s ranking system, evaluating the quality of content on a website.
- Expertise refers to the level of knowledge and skill displayed in the content.
- Authoritativeness focuses on the credibility of the content source, such as well-established sites or recognised experts.
- Trustworthiness ensures that the content is reliable, accurate, and safe for users.
These elements help Google determine how valuable a website is for users so making sure your content ticks all the boxes is crucial when ranking in Google’s AI feature.
Create Valuable Content
Google’s AI prioritises user intent, so ensuring your website’s content directly addresses common queries, searches, and trending topics within your expertise is key.
Optimise for Featured Snippets
Use clear headings and concise answers to improve your chances of appearing in featured snippets.
Mobile-Friendly Design
Ensure your site is responsive and fast, as Google’s AI prioritises mobile-first experiences.
Use Structured Data
Adding structured data to your site helps Google’s AI understand your content better, increasing the chances of your site appearing in rich snippets. These enhanced search results improve visibility, making your content stand out to users and improving click-through rates. As a result, structured data can boost your site’s ranking and engagement in search results.
Enhance User Experience
Prioritise a fast-loading, easy-to-navigate website, as Google rewards a positive user experience. You can use tools like GTMetrixs to analyse your website’s speed on desktop and mobile.
Conclusion
Implementing these AI-focused strategies can improve your chances of ranking higher in Google’s search results. By focusing on quality content, mobile optimisation, and user experience, your website will stand out in a competitive online landscape.