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How to use Google Analytics to Create Sticky Content

Google Analytics is such a highly important tool to be installed on all websites. Not only can it provide an insight into how your website is performing, but Read more…

Measuring key performance indicators on your website

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…

A structured approach to keyword research

Regardless of whether you are looking to grow your online presence organically or through paid search, keyword research is an important step in the process. With the correct Read more…

Integrating PR with an SEO strategy

Over the years SEO, and in particular, link building strategies have significantly changed, with the focus now on encouraging high-quality links from other websites. In order for an Read more…

Social signals and SEO

Maintaining a successful social media presence can be difficult as it requires regular posting and engagement with your audience. Platforms such as Facebook, LinkedIn and twitter allow for Read more…

Ten Step SEO Checklist for Content

In order for content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well Read more…

Social Media in the Digital Marketing mix

When considering all of the potential ways digital marketing can be used, it can be difficult to understand which will offer the biggest benefits and greatest ROI to Read more…

Creating a Successful Digital Marketing Campaign for Barristers’ Chambers

Digital channels have played an important role in most barristers chambers marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing it is Read more…

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The Importance of Long-Tail Keywords

What are long-tail keywords? Long-tail keywords are keywords or phrases that are very specific but searched for less often. Though they often receive lower volumes of traffic from Read more…

Local vs National Marketing

Good marketing is all about how well you expose target customers to your service. So whether you are looking to promote your business locally or nationally there are Read more…

Factors Affecting Local SEO

Google now only has three positions to display local search results so it is even more important for businesses to make the most of their local SEO in Read more…

What skills are necessary for successful in-house Digital Marketing?

Nowadays marketers continuously have to think on their feet to grab the attention of consumers. Last year we saw the rise of mobile consumers, so marketing efforts were Read more…

Monitoring Conversions on Legal Websites

Knowing exactly which KPI’s to measure on your law firm’s website isn’t always obvious. By looking at the data obtained from your website’s analytics, you can begin to Read more…

Benefits of using the Yoast Plugin

Successful SEO is directly linked to the creation of good content and in order for content to rank well, it needs to consider a number of factors. Yoast Read more…

Five Features of Great Law Firm Websites

Tela’s experience developing law firm websites and digital strategies has enabled us to identify a few areas that can lead to a more successful site. It is important Read more…

Free Tools for Website Performance Analysis

With so many free SEO tools available, it can be difficult to understand which ones will work best for your business. In order to have the best chance Read more…

Mobile Speed Results for the Top 100 Law Firms

The website of any brand or business is a shop window and the point from which many clients will make contact. For the top 100 law firms, it Read more…

Mobile search ranking signals strengthened

In 2015 Google started using mobile-friendliness as a ranking signal for users completing mobile searches. They gave a rare warning when they announced the mobile-friendly ranking update, saying Read more…

Research shows why law firms need mobile friendly websites

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

How to: Writing transparent and semantic content

When writing digital content it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important to Read more…

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Top 100 UK law firms’ websites will benefit from Google tests

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

HTTPS & SEO for law firms websites

Google announced back in August 2014 that it was to start using HTTPS as a ranking signal within its search results. Three months down the line and we Read more…

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