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There are a variety of plugins available to help customise and add additional features and functionality to your website that are specifically useful to you and your business. Read more…

A good digital marketing strategy is key to your law firm’s success. We have summarised the top marketing strategies for law firms in 2023, which can be incorporated Read more…

Yoast SEO is a great tool to help you execute and optimise your SEO strategy. What is Yoast SEO? Yoast SEO is a WordPress plugin that helps websites Read more…

The stages of a digital marketing funnel can vary from one law firm to the next but there are 4 main areas to focus on. These stages all Read more…

Planning in advance is key to ensuring your Christmas campaigns run effectively. Many people are busy around the holidays, so it’s important to capture different audiences early on. Read more…

Keyword Research should be the basis of any SEO online marketing campaign. Our guide will help you understand more about the keyword research process. What is Keyword Research? Read more…

A featured snippet is a selected search result that is shown at the top of Google’s organic results Google’s organic results. They are displayed in a box above Read more…

Google reviews is a great marketing tool that allows businesses to collect reviews that show up next to your business profile in Google’s search results and maps. To Read more…

YouTube is a really useful free tool that allows you to upload high quality videos to a personalised channel. You can embed Youtube videos directly onto a web Read more…

Search Engine Optimisation (SEO) outreach is the process of obtaining high quality links to your site from authoritative websites. Link building is the main goal of SEO outreach. Read more…

Keywords are words that define what the content on a website page is all about. They are what a searcher will enter into search engines, such as Google, Read more…

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are types of digital marketing techniques with similar goals, but very different methods. Both techniques help to generate an Read more…

Several times a year Google has ‘core updates’ which makes changes to its search algorithms and systems. Google search algorithm helps Google find and rank the most relevant Read more…

Websites should be updated regularly, and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and feel or Read more…

As we move closer to the end of 2020 it is important to review your website in order to prepare it for the new year. There are a Read more…

Google takes a huge number of factors into consideration with its complex algorithm when it comes to search engine rankings. With social media shares though, many sources will Read more…

Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital marketing strategy in Read more…

When writing content published online it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important Read more…

A meta description is a small portion of text shown to users on search engines in order to summarise what a page’s content is about. For example, when Read more…

A mobile responsive website will automatically change its interface to suit the device the user viewing the site is using. The most commonly used screen sizes that mobile Read more…

Roughly half of the world’s population, or 3.8 billion people, use the internet everyday and over 2 trillion Google searches have been made per day in 2018. This Read more…

It is important that a barristers chambers website content is kept optimised in order to attract high levels of traffic. By using the following recommendations, you can ensure Read more…

A strong online presence is one of the main roles of digital marketing. It is highly important as it reinforces your chambers as a brand, helps you stand Read more…

A businesses’ website should be updated regularly and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and Read more…

If you are looking to direct more traffic to your website, the easiest and most cost-effective thing to do is review your Search Engine Optimisation (SEO) efforts. Here Read more…

There are over 100 Billion searches made on Google alone each month, so the importance of optimising your website for search engines is crucial. Incorporating Search Engine Optimisation Read more…

With so many different ranking factors affecting search engine optimisation, it is important to try and stay on top of as many as you can if you want Read more…

Having access to the right online tools is important when it comes to working more efficiently within your business. So Tela have combined a list of some of Read more…

What is Bounce Rate? Bounce rate is a metric you will find in your website’s Google Analytics account. It shows the percentage of single-page visits in which users Read more…

Search Engines take into account many different factors when ranking your website. Therefore it is important for your website to keep on top of its Search Engine Optimisation Read more…

Google Analytics is such a highly important tool to be installed on all websites. Not only can it provide an insight into how your website is performing, but Read more…

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…

Regardless of whether you are looking to grow your online presence organically or through paid search, keyword research is an important step in the process. With the correct Read more…

Over the years SEO, and in particular, link building strategies have significantly changed, with the focus now on encouraging high-quality links from other websites. In order for an Read more…

Maintaining a successful social media presence can be difficult as it requires regular posting and engagement with your audience. Platforms such as Facebook, LinkedIn and twitter allow for Read more…

In order for content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well Read more…

When considering all of the potential ways digital marketing can be used, it can be difficult to understand which will offer the biggest benefits and greatest ROI to Read more…

Digital channels have played an important role in most barristers chambers marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing it is Read more…

What are long-tail keywords? Long-tail keywords are keywords or phrases that are very specific but searched for less often. Though they often receive lower volumes of traffic from Read more…

Good marketing is all about how well you expose target customers to your service. So whether you are looking to promote your business locally or nationally there are Read more…

Google now only has three positions to display local search results so it is even more important for businesses to make the most of their local SEO in Read more…

Nowadays marketers continuously have to think on their feet to grab the attention of consumers. Last year we saw the rise of mobile consumers, so marketing efforts were Read more…

Knowing exactly which KPI’s to measure on your law firm’s website isn’t always obvious. By looking at the data obtained from your website’s analytics, you can begin to Read more…

Successful SEO is directly linked to the creation of good content and in order for content to rank well, it needs to consider a number of factors. Yoast Read more…

Tela’s experience developing law firm websites and digital strategies has enabled us to identify a few areas that can lead to a more successful site. It is important Read more…

With so many free SEO tools available, it can be difficult to understand which ones will work best for your business. In order to have the best chance Read more…

The website of any brand or business is a shop window and the point from which many clients will make contact. For the top 100 law firms, it Read more…

In 2015 Google started using mobile-friendliness as a ranking signal for users completing mobile searches. They gave a rare warning when they announced the mobile-friendly ranking update, saying Read more…

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

Google announced back in August 2014 that it was to start using HTTPS as a ranking signal within its search results. Three months down the line and we Read more…