Google’s June 2025 core update
Sunday 6th July 2025
In June 2025, Google rolled out a new core update, refining how its systems evaluate and rank web content. These updates are part of Google’s ongoing effort to ensure users see the most helpful, reliable and relevant information in search results.
Unlike spam updates, core updates are broad in nature. They don’t target specific websites or industries but instead adjust how different ranking signals are weighted across the web.
What this update means for your website
If you’ve noticed changes in your site’s rankings or traffic since the June 2025 update, it doesn’t necessarily mean your site has done anything wrong. Often, these shifts reflect how your content compares to others after Google’s systems reassess what’s most relevant or useful for searchers today.
For example, newer or better-optimised content from other sites might now rank higher, while older pages may move down even if they still provide good information.
How to respond to ranking changes
Avoid quick fixes and drastic changes
Google advises against rushing to remove or change content after a drop in rankings. Quick fixes rarely address the real issues and can sometimes make things worse. Focus on deliberate improvements that enhance your site’s overall quality and user experience.
Review your top-performing pages
Start by analysing your key pages in Google Search Console. Look for patterns in what gained or lost visibility and compare your pages to competitors that now rank higher. This helps you identify areas that need attention.
Evaluate content quality
Check whether your pages provide original insights and enough depth to be useful to readers. Ensure each page clearly answers your audience’s questions and delivers real value. High-quality content is more likely to be recognised by Google as relevant and helpful.
Improve user experience
Even strong content can underperform if your site is hard to use. Make sure navigation is simple, pages load quickly and the site is mobile-friendly and accessible. Improving usability keeps visitors engaged and boosts search performance.
Focus on people-first content
Write for your audience, not search engines. Understand who your readers are, what they need and how your content can make their experience better.
Be patient and track results
Changes may take weeks or months to show in search rankings. Monitor performance, refine your content and improve usability while Google’s systems assess your site. Focus on sustainable improvements rather than reacting to short-term changes.
Building for long-term success
The June 2025 core update reinforces a key SEO truth: sustainable rankings come from consistent quality. By focusing on expertise, transparency and helpful content, your site is more likely to maintain visibility through future updates.