When trying to increase engagement with your Chambers website audience, it’s important to make sure that your website is designed with your audience and the user experience in mind. Both need to be considered if you are looking to increase the levels of engagement on the website.
Making sure that your site is user-friendly will help increase engagement. Having an easy to navigate Chambers website is important for users because the easier the website is to use, the easier it is for them to get the information that they need quickly. All of the content on your site should be effortless for them to find so that they can be as engaged as possible.
Your website’s page speed is important for your site as users will be likely to leave and not engage with it if it takes a long time to load. Users do not want to wait to find the answer they are looking for – they expect instantaneous information. So ensure your website is as user-friendly as possible by having a fast loading time.
Another great way of engaging users more is through having a mobile-friendly site. Users will be able to use the website much easier on handheld devices, allowing them to navigate their way to the required information. This increases engagement because it means that users can go onto your site wherever they are and have a great experience on it using various devices. Ensure that the mobile menu is optimised for mobile devices to make the user experience as seamless as possible.
Making sure that the content posted on the website is high quality is important when trying to engage your users. This includes the quality of your blog posts and page content, which can improve the overall quality look of the site.
If the overall quality of your web page is poor and if it does not look up to date, users are not likely to engage with your site and will often leave straight away, resulting in a high bounce rate.
The quality of your content, whether it be text on a page or in your blog posts, is important because it helps people understand the Chambers, adds credibility and helps build trust with your audiences.