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The Increase in Bot Traffic and its Impact on GA4

Google Analytics (GA) has long been the go-to tool for businesses to measure their online performance and understand user behaviour. Bot traffic has recently appeared in GA4, presenting Read more…

Using Google Search Console to Improve your SEO

Google Search Console is a powerful tool when it comes to SEO performance; there are many different reports you can utilise to help identify areas for improvement and Read more…

Top Digital Marketing Trends to Watch in 2024

Staying current with digital marketing trends is essential for businesses to remain competitive and effective. This will ensure the continued success and relevance of marketing campaigns. Artificial Intelligence Read more…

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How Artificial Intelligence is Transforming Digital Marketing in 2024

AI and machine learning are changing how businesses engage with their audiences, optimise marketing efforts and stay ahead of the competition. Personalisation AI is helping businesses find new Read more…

Why Your Website Needs to Be Mobile-Optimised

With mobile traffic accounting for more than half of global web traffic, mobile optimisation is no longer an option but a necessity for websites. In the first quarter Read more…

Maximising Your Law Firm’s Online Visibility Using SEO

Search engine optimisation (SEO) can significantly enhance your law firm’s online visibility, helping to attract new clients and ultimately grow online enquiries and revenue. In this guide, we Read more…

Maximising your SEO Impact with Keyword Research

Keyword research is a crucial aspect of search engine optimisation (SEO) and plays a significant role in determining the success of your online presence. We have put together Read more…

Trends on Barristers’ Chambers Websites for 2024

Barristers chambers websites have become more than just static information resources, evolving into portals that cater to both clients and the barristers requirements. In this blog post, we Read more…

A Guide to Setting Up Explorations in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is a powerful analytics platform that provides marketers with valuable data and metrics to optimise their online strategies. One of the key features of Read more…

Using ChatGPT to create an Effective Digital Marketing Plan

Marketers are constantly seeking innovative tools to enhance their strategies and effectively engage with their target audience. One tool that has gained prominence is ChatGPT. In this blog, Read more…

A Guide to Local SEO in 2023

Local SEO is a strategy that focuses on helping your business become more visible in local search results to increase local traffic and brand awareness. It helps businesses Read more…

A Guide to Social Media for Law Firms

Social media should be part of every law firm’s online marketing strategy. If your law firm is not posting on social media regularly, you may not generate as Read more…

Why is Site Speed Important?

Site speed refers to how quickly a browser can load the content on your pages on your website for the user. Your site speed significantly impacts how users Read more…

How to Customise Your Google Analytics 4 (GA4) Reports

A lot of elements we have been using in Universal Analytics can now be customised in Google Analytics 4. Custom Reporting GA4 allows you to enhance and customise Read more…

Tools to help you improve your website’s performance

There are a variety of plugins available to help customise and add additional features and functionality to your website that are specifically useful to you and your business. Read more…

What are the best digital marketing strategies for Law Firms in 2023?

A good digital marketing strategy is key to your law firm’s success. We have summarised the top marketing strategies for law firms in 2023, which can be incorporated Read more…

What is Google Search Console?

Google Search Console is a tool that allows you to track and troubleshoot your website’s performance in search engine results pages (SERPs). Setting Up Google Search Console Google Read more…

Key Differences between Universal Analytics and Google Analytics 4

Google Analytics 4 (GA4) will be replacing Universal Analytics on the 1st of July 2023. If you haven’t already, we highly recommend getting started with GA4 as soon Read more…

Using Yoast SEO To Optimise Your SEO Strategy

Yoast SEO is a great tool to help you execute and optimise your SEO strategy. What is Yoast SEO? Yoast SEO is a WordPress plugin that helps websites Read more…

5 reasons why you may need a new website

Your company’s website is essential in making a great first impression on your clients and prospective clients. An easy to use, clean and attractive website provides credibility and Read more…

Marketing Ideas to jumpstart your business’s visibility in 2023

New Year is a great opportunity to give your marketing campaign a freshen-up and try out different ideas to boost the visibility of your website. Launch New Events Read more…

Creating a Successful Law Firm Digital Marketing Funnel in 2023

The stages of a digital marketing funnel can vary from one law firm to the next but there are 4 main areas to focus on. These stages all Read more…

How to Create a Digital Marketing Strategy for the Festive Season

Planning in advance is key to ensuring your Christmas campaigns run effectively. Many people are busy around the holidays, so it’s important to capture different audiences early on. Read more…

How to use LinkedIn for your business

LinkedIn is the largest professional social network in the world with over 850 million users. There are many reasons why your business should use LinkedIn, it offers professional Read more…

Google’s Latest Search Algorithm Updates October 2022

Google releases regular algorithm updates in order to improve the relevance and quality of search results. Google implements updates throughout the year and its search engine is constantly Read more…

Google Search Console HTTPS Report Update

Google Search Console is a free platform created by Google to help monitor your site’s performance and presence in Google Search results. It is a powerful tool that Read more…

The Ultimate Guide to Keyword Research in 2022

Keyword Research should be the basis of any SEO online marketing campaign. Our guide will help you understand more about the keyword research process. What is Keyword Research? Read more…

Top Tips for Writing Effective Law Firm Blog Posts

A blog can help your law firm to connect with existing and new clients. It can also help viewers to learn more about different topics relevant to your Read more…

How to Create a Social Media Marketing Strategy

Social media marketing is the process of creating content for social media platforms to promote your businesses product or services. Social media marketing allows you to connect with Read more…

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How To Appear In Google Featured Snippets

A featured snippet is a selected search result that is shown at the top of Google’s organic results Google’s organic results. They are displayed in a box above Read more…

How the Google Analytics 4 Update will Affect you

On the 1st of July 2023, Universal Analytics will stop processing new hits and new data and will be replaced with Google Analytics 4 (GA4). What’s the difference Read more…

Using Google Reviews for SEO

Google reviews is a great marketing tool that allows businesses to collect reviews that show up next to your business profile in Google’s search results and maps. To Read more…

The Benefits of Embedding YouTube Videos on your Website

YouTube is a really useful free tool that allows you to upload high quality videos to a personalised channel. You can embed Youtube videos directly onto a web Read more…

Conversational Marketing

Conversational marketing is an important factor for your business that you should keep an eye on as it helps you to keep in contact with your customers when Read more…

Using Google Trends for a Competitive Edge

Google Trends allows you to compare keywords and search terms quickly and effectively. In this post we explain how you can benefit from this free tool! What is Read more…

Ways to Improve your SEO Outreach

Search Engine Optimisation (SEO) outreach is the process of obtaining high quality links to your site from authoritative websites. Link building is the main goal of SEO outreach. Read more…

Using Keywords to Maximise your SEO Strategy

Keywords are words that define what the content on a website page is all about. They are what a searcher will enter into search engines, such as Google, Read more…

How to Prepare for Google’s Page Experience Update 2022

Google releases updates to its algorithm throughout the year in order to improve search results for users. This year Google is implementing a page experience update that will Read more…

How to Write Content Using Semantic Structure

Headings create an outline for a page and help users identify different sections in the text. When arriving at a new page, one of the first things a Read more…

How is PPC Different from SEO?

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are types of digital marketing techniques with similar goals, but very different methods. Both techniques help to generate an Read more…

What Impact Does Colour Have on your Website?

It is important to not underestimate the significance of colour in web design. Different colours can trigger our moods, emotions and behaviours. The principles of colour in web Read more…

How to Improve your Digital Marketing Strategy this Festive Season

There are many ways you can improve your Search Engine Optimisation (SEO) and optimise your digital strategy to get the most out of the festive period. Planning in Read more…

New Year, New Website

Websites should be updated regularly, and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and feel or Read more…

End of Year Website Checks

As we move closer to the end of 2020 it is important to review your website in order to prepare it for the new year. There are a Read more…

Increasing Engagement on your Website’s About Us Page

An ‘About Us’ page is an important area of your website as it is likely that clients who are considering to do business with your company are viewing Read more…

Using Video to Broadcast Content during COVID-19

Coronavirus has seen courts closed, lawyers working from home and opportunities for face to face client communication limited. As all physical events have been cancelled, online has become Read more…

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How does Social Media Affect Search Engine Rankings?

Google takes a huge number of factors into consideration with its complex algorithm when it comes to search engine rankings. With social media shares though, many sources will Read more…

Top 50 Law Firm Website Colour Usage 2019

Each year Tela creates a piece of research showing the top 50 UK law firm’s website colour usage. The content is created with the intention of allowing the Read more…

Barristers’ Chambers Website Colour Usage 2019

Colour is a highly important part of the branding process and is something that needs to be reflected and consistent throughout all communications of a brand. Last year Read more…

Barristers’ Chambers Website Colour Usage 2018

Colour is a highly important part of the branding process and is something that needs to be reflected and consistent throughout all communications of a brand. Last year Read more…

Developing a Festive Digital Marketing Strategy

Christmas can be a busy time for online businesses, as most people are off work for the holidays and have more time to spend researching and looking at Read more…

SEO | How to Optimize Images for Search Engines

Whatever website it is that you are using, it is always key that images are used within the design to help bring your content to life. A simple Read more…

Top 50 Law Firm Website Colour Usage 2018

Each year Tela creates a piece of research showing the top 50 UK law firm’s website colour usage. The content is created with the intention of allowing the Read more…

Simple Ways to Generate More Website Traffic

Roughly half of the world’s population, or 3.8 billion people, use the internet everyday and over 2 trillion Google searches have been made per day in 2018. This Read more…

Top Tips for Barristers’ Chambers Websites

It is important that a barristers chambers website content is kept optimised in order to attract high levels of traffic. By using the following recommendations, you can ensure Read more…

Building a Strong Online Presence for Your Chambers

A strong online presence is one of the main roles of digital marketing. It is highly important as it reinforces your chambers as a brand, helps you stand Read more…

Signs That Your Website is in Need of a Refresh

A businesses’ website should be updated regularly and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and Read more…

Why SEO is Important

There are over 100 Billion searches made on Google alone each month, so the importance of optimising your website for search engines is crucial. Incorporating Search Engine Optimisation Read more…

The GDPR and Email Marketing

Do I have to ask all my existing mailing list subscribers to opt-in to receive email updates? This is a very good question, and after waiting an hour Read more…

Useful Online Tools to Help with Basic SEO Tasks

Having access to the right online tools is important when it comes to working more efficiently within your business. So Tela have combined a list of some of Read more…

The importance of a HTTPS website

You may have recently noticed a little padlock icon starting to appear in the address bar of more and more websites. This is an indication that a site Read more…

Measuring key performance indicators on your website

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…

Driving traffic to your website through social media

When used as part of the content marketing process, social media can help to drive more traffic to your chambers’ website. Once content has been published on your Read more…

Blog content on Barristers’ Chambers websites

Blogging can be used as a valuable tool to help you interact and create lasting relationships with your audience. In the case of barristers’ chambers, blogs can be Read more…

A structured approach to keyword research

Regardless of whether you are looking to grow your online presence organically or through paid search, keyword research is an important step in the process. With the correct Read more…

Using personalisation to increase levels of online communication

High levels of interaction and communication with clients can be achieved through a chambers website with a carefully planned marketing strategy. When implemented correctly, a website working with Read more…

Integrating PR with an SEO strategy

Over the years SEO, and in particular, link building strategies have significantly changed, with the focus now on encouraging high-quality links from other websites. In order for an Read more…

New Google Adwords SMS Feature: Click-to-Text

Google Adwords has been developed to include a variety of new extensions that could be of benefit to law firms. Each of the new extensions offers the customer Read more…

Benefits of a Responsive Search Facility

Responsive search is a concept that has been introduced to website design with the development of tablets and smartphone technology. What is responsive search? Responsive search is the Read more…

Optimising Your Website for Voice Search

Voice search is developing at a fast pace. It is expected that 50% of all searches made by voice search by 2020. With such a huge amount of Read more…

How to rank in the Google Answer Box

As technology develops and consumers expectations rise, appearing in the top ten search results on Google is no longer enough. The new trend is being in place zero, Read more…

10 Things you need to know about the new General Data Protection Regulation (GDPR)

Under the current UK Data Protection ACT 1998, companies are allowed to use a “soft” opt-in approach when it comes to data collection. This means that any data Read more…

Social signals and SEO

Maintaining a successful social media presence can be difficult as it requires regular posting and engagement with your audience. Platforms such as Facebook, LinkedIn and twitter allow for Read more…

Advantages of using video on your law firm’s website

The methods available to help market legal services have grown over the last decade as we have moved into a much more digitally focused world. In order to Read more…

Website Accessibility Checks

The DDA (Disability Discrimination Act) is in place to ensure that all websites are accessible to disabled users. Many people are unaware of the regulations which can result Read more…

Ten Step SEO Checklist for Content

In order for content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well Read more…

Social Media in the Digital Marketing mix

When considering all of the potential ways digital marketing can be used, it can be difficult to understand which will offer the biggest benefits and greatest ROI to Read more…

Driving More Traffic to Your Law Firm’s Website

There is not one golden rule for increased success in driving more website traffic – its success depends on a whole host of different things, all being done Read more…

Factors Affecting Local SEO

Google now only has three positions to display local search results so it is even more important for businesses to make the most of their local SEO in Read more…

Increasing Your Twitter Click-Through Rate

With an estimated 100 million daily users, each with an average of 208 followers, Twitter is a huge social media platform, but it can sometimes be difficult to Read more…

Benefits of using the Yoast Plugin

Successful SEO is directly linked to the creation of good content and in order for content to rank well, it needs to consider a number of factors. Yoast Read more…

Five Features of Great Law Firm Websites

Tela’s experience developing law firm websites and digital strategies has enabled us to identify a few areas that can lead to a more successful site. It is important Read more…

Free Tools for Website Performance Analysis

With so many free SEO tools available, it can be difficult to understand which ones will work best for your business. In order to have the best chance Read more…

Mobile search ranking signals strengthened

In 2015 Google started using mobile-friendliness as a ranking signal for users completing mobile searches. They gave a rare warning when they announced the mobile-friendly ranking update, saying Read more…

Research shows why law firms need mobile friendly websites

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

Thoughts for online marketing in 2016

Mobile friendly websites will finally be the norm Everyone knows that having a non-mobile friendly website is bad, both for user experience and search engine rankings (as Google Read more…

Fladgate LLP: Tela Launch New Website

This month sees the launch of Tela’s new website for top UK 100 law firm Fladgate LLP. With its contemporary design, ease of navigation and rich content, Fladgate.com is Read more…

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Lawyers & Barristers missing a trick with Social Media

With over half of the UK adult population using social networking sites, the power of social media as marketing tool is immeasurable – yet many legal services organisations Read more…

Top 100 UK law firms’ websites will benefit from Google tests

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

Stop talking about search engine rankings

Tela attended Search London a few weeks ago where Google’s Pierre Far gave his insight into optimising websites for mobile devices. After inviting some of the 100 strong Read more…

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