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How Artificial Intelligence is Transforming Digital Marketing in 2024

AI and machine learning are changing how businesses engage with their audiences, optimise marketing efforts and stay ahead of the competition. Personalisation AI is helping businesses find new Read more…

Maximising Your Law Firm’s Online Visibility Using SEO

Search engine optimisation (SEO) can significantly enhance your law firm’s online visibility, helping to attract new clients and ultimately grow online enquiries and revenue. In this guide, we Read more…

Maximising your SEO Impact with Keyword Research

Keyword research is a crucial aspect of search engine optimisation (SEO) and plays a significant role in determining the success of your online presence. We have put together Read more…

Using ChatGPT to create an Effective Digital Marketing Plan

Marketers are constantly seeking innovative tools to enhance their strategies and effectively engage with their target audience. One tool that has gained prominence is ChatGPT. In this blog, Read more…

A Guide to Local SEO in 2023

Local SEO is a strategy that focuses on helping your business become more visible in local search results to increase local traffic and brand awareness. It helps businesses Read more…

Tools to help you improve your website’s performance

There are a variety of plugins available to help customise and add additional features and functionality to your website that are specifically useful to you and your business. Read more…

What are the best digital marketing strategies for Law Firms in 2023?

A good digital marketing strategy is key to your law firm’s success. We have summarised the top marketing strategies for law firms in 2023, which can be incorporated Read more…

Using Yoast SEO To Optimise Your SEO Strategy

Yoast SEO is a great tool to help you execute and optimise your SEO strategy. What is Yoast SEO? Yoast SEO is a WordPress plugin that helps websites Read more…

Creating a Successful Law Firm Digital Marketing Funnel in 2023

The stages of a digital marketing funnel can vary from one law firm to the next but there are 4 main areas to focus on. These stages all Read more…

How to Create a Digital Marketing Strategy for the Festive Season

Planning in advance is key to ensuring your Christmas campaigns run effectively. Many people are busy around the holidays, so it’s important to capture different audiences early on. Read more…

The Ultimate Guide to Keyword Research in 2022

Keyword Research should be the basis of any SEO online marketing campaign. Our guide will help you understand more about the keyword research process. What is Keyword Research? Read more…

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How To Appear In Google Featured Snippets

A featured snippet is a selected search result that is shown at the top of Google’s organic results Google’s organic results. They are displayed in a box above Read more…

Using Google Reviews for SEO

Google reviews is a great marketing tool that allows businesses to collect reviews that show up next to your business profile in Google’s search results and maps. To Read more…

The Benefits of Embedding YouTube Videos on your Website

YouTube is a really useful free tool that allows you to upload high quality videos to a personalised channel. You can embed Youtube videos directly onto a web Read more…

Ways to Improve your SEO Outreach

Search Engine Optimisation (SEO) outreach is the process of obtaining high quality links to your site from authoritative websites. Link building is the main goal of SEO outreach. Read more…

Using Keywords to Maximise your SEO Strategy

Keywords are words that define what the content on a website page is all about. They are what a searcher will enter into search engines, such as Google, Read more…

How is PPC Different from SEO?

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are types of digital marketing techniques with similar goals, but very different methods. Both techniques help to generate an Read more…

How Google’s June 2021 Core Update is Going to Affect the Legal Services

Several times a year Google has ‘core updates’ which makes changes to its search algorithms and systems. Google search algorithm helps Google find and rank the most relevant Read more…

New Year, New Website

Websites should be updated regularly, and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and feel or Read more…

End of Year Website Checks

As we move closer to the end of 2020 it is important to review your website in order to prepare it for the new year. There are a Read more…

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How does Social Media Affect Search Engine Rankings?

Google takes a huge number of factors into consideration with its complex algorithm when it comes to search engine rankings. With social media shares though, many sources will Read more…

How to Stay on Top of Digital Marketing Trends

Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital marketing strategy in Read more…

Writing Content for Users and Search Engines

When writing content published online it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important Read more…

How to Write a Good Meta Description to Increase your CTR

A meta description is a small portion of text shown to users on search engines in order to summarise what a page’s content is about. For example, when Read more…

Why Having a Mobile Responsive Website is Important

A mobile responsive website will automatically change its interface to suit the device the user viewing the site is using. The most commonly used screen sizes that mobile Read more…

Simple Ways to Generate More Website Traffic

Roughly half of the world’s population, or 3.8 billion people, use the internet everyday and over 2 trillion Google searches have been made per day in 2018. This Read more…

Top Tips for Barristers’ Chambers Websites

It is important that a barristers chambers website content is kept optimised in order to attract high levels of traffic. By using the following recommendations, you can ensure Read more…

Building a Strong Online Presence for Your Chambers

A strong online presence is one of the main roles of digital marketing. It is highly important as it reinforces your chambers as a brand, helps you stand Read more…

Signs That Your Website is in Need of a Refresh

A businesses’ website should be updated regularly and redesigned and/or redeveloped when there is a good case for more of a wholesale upgrade of the structure, look and Read more…

Simple SEO Tips for Beginners

If you are looking to direct more traffic to your website, the easiest and most cost-effective thing to do is review your Search Engine Optimisation (SEO) efforts. Here Read more…

Why SEO is Important

There are over 100 Billion searches made on Google alone each month, so the importance of optimising your website for search engines is crucial. Incorporating Search Engine Optimisation Read more…

Monthly SEO Website Checks

With so many different ranking factors affecting search engine optimisation, it is important to try and stay on top of as many as you can if you want Read more…

Useful Online Tools to Help with Basic SEO Tasks

Having access to the right online tools is important when it comes to working more efficiently within your business. So Tela have combined a list of some of Read more…

How can I Lower my Website’s Bounce Rate?

What is Bounce Rate? Bounce rate is a metric you will find in your website’s Google Analytics account. It shows the percentage of single-page visits in which users Read more…

Optimising Your Website for 2018

Search Engines take into account many different factors when ranking your website. Therefore it is important for your website to keep on top of its Search Engine Optimisation Read more…

How to use Google Analytics to Create Sticky Content

Google Analytics is such a highly important tool to be installed on all websites. Not only can it provide an insight into how your website is performing, but Read more…

Measuring key performance indicators on your website

With so much data now available in real-time and at the touch of a button, it is essential that this information is measured in order to identify different Read more…

A structured approach to keyword research

Regardless of whether you are looking to grow your online presence organically or through paid search, keyword research is an important step in the process. With the correct Read more…

Integrating PR with an SEO strategy

Over the years SEO, and in particular, link building strategies have significantly changed, with the focus now on encouraging high-quality links from other websites. In order for an Read more…

Social signals and SEO

Maintaining a successful social media presence can be difficult as it requires regular posting and engagement with your audience. Platforms such as Facebook, LinkedIn and twitter allow for Read more…

Ten Step SEO Checklist for Content

In order for content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well Read more…

Social Media in the Digital Marketing mix

When considering all of the potential ways digital marketing can be used, it can be difficult to understand which will offer the biggest benefits and greatest ROI to Read more…

Creating a Successful Digital Marketing Campaign for Barristers’ Chambers

Digital channels have played an important role in most barristers chambers marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing it is Read more…

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The Importance of Long-Tail Keywords

What are long-tail keywords? Long-tail keywords are keywords or phrases that are very specific but searched for less often. Though they often receive lower volumes of traffic from Read more…

Local vs National Marketing

Good marketing is all about how well you expose target customers to your service. So whether you are looking to promote your business locally or nationally there are Read more…

Factors Affecting Local SEO

Google now only has three positions to display local search results so it is even more important for businesses to make the most of their local SEO in Read more…

What skills are necessary for successful in-house Digital Marketing?

Nowadays marketers continuously have to think on their feet to grab the attention of consumers. Last year we saw the rise of mobile consumers, so marketing efforts were Read more…

Monitoring Conversions on Legal Websites

Knowing exactly which KPI’s to measure on your law firm’s website isn’t always obvious. By looking at the data obtained from your website’s analytics, you can begin to Read more…

Benefits of using the Yoast Plugin

Successful SEO is directly linked to the creation of good content and in order for content to rank well, it needs to consider a number of factors. Yoast Read more…

Five Features of Great Law Firm Websites

Tela’s experience developing law firm websites and digital strategies has enabled us to identify a few areas that can lead to a more successful site. It is important Read more…

Free Tools for Website Performance Analysis

With so many free SEO tools available, it can be difficult to understand which ones will work best for your business. In order to have the best chance Read more…

Mobile Speed Results for the Top 100 Law Firms

The website of any brand or business is a shop window and the point from which many clients will make contact. For the top 100 law firms, it Read more…

Mobile search ranking signals strengthened

In 2015 Google started using mobile-friendliness as a ranking signal for users completing mobile searches. They gave a rare warning when they announced the mobile-friendly ranking update, saying Read more…

Research shows why law firms need mobile friendly websites

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

Top 100 UK law firms’ websites will benefit from Google tests

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

HTTPS & SEO for law firms websites

Google announced back in August 2014 that it was to start using HTTPS as a ranking signal within its search results. Three months down the line and we Read more…

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