Having access to the right online tools is important when it comes to working more efficiently within your business. So Tela have combined a list of some of the most helpful online tools to help with basic Search Engine Optimisation (SEO) tasks, that are fast and easy to use in order to help improve your sites rankings and gain more traffic.
Yoast is the most downloaded WordPress plug-in, boasting over a million downloads and over 22,000 5 star reviews. It offers one of the most comprehensive solutions SEO on WordPress.
Yoast offers lots of different components to help optimise your website for search engines. For example, it gives you recommendations for the SEO title, meta description and meta keywords to add to each post or page. Yoast is also able to offer insights into things like Twitter Cards, Open Graph meta data and ranking in search engines when you update your site. Here is an example of the SEO analysis that yoast offers. You can see that it gives you a little preview of what is going to be written on the search page so that you can edit it to your liking.
Yoast allows you to add a focus keyword for each page. It then offers analysis to ensure that you are using the keyword to best optimise your post. This helps to build best practice as you receive a small lesson into SEO that if successful, you can then apply to the whole website. If you need further guidance, the analysis will be on every page to make sure that you are on the right track.
Keyword Tool is a very fast and easy tool that is used to optimise content on WordPress.
Keywordtool is free to use and helps to generate keyword ideas. It does this by gathering information from Google’s auto suggest feature, which helps to suggest which keywords to use based on how often that word is searched for. Keywordtool can also gather suggestions from Youtube, Bing and the app store.
Link Explorer is a free tool developed by Moz that helps to check data for any domain name. Link Explorer shows you who is linking to a domain and the anchor text being used. It shows lots of information including top pages, linking domains and which pages are linked on your site.
Link Explorer is a free tool but it has daily search limits, which means that you only have a limited amount of data that you can analyse with the tool. For a larger search limit to increase the usage of the tool, then you have to sign up to have the full power version which is based on a monthly subscription.
Broken links can have a negative impact on both SEO and for user experience (UX). Therefore it is recommended that broken links are checked on a regular basis and fixed accordingly.
Broken Link Checker is a free tool that allows broken links to be easily found on websites. You can easily identify the page in which the broken link is displayed, and either create a redirect or change the link on your website’s Content Management System (CMS).
Rel Nofollow checkbox is a really simple WordPress plugin that adds a checkbox to the CMS when you insert a link on the popup WordPress post editor.
A nofollow tag is added to links if you do not want an external site to gain some of your website’s authority. However, you have to be careful when adding nofollow links to ensure that you don’t add them to any helpful sites that would be viewed as useful resources to have linked from your site.
To make a link nofollow, all you have to do is click the tick in the checkbox and the plugin will do the rest for you.
SEOquake is a browser add-on for some web browsers such as Firefox. It is a popular browser addition which had been downloaded over 3,000,000 times.
The browser add-on allows you to view SEO related information for any website. This information includes metrics such as page rankings, backlinks, Facebook likes and more.
SEOquake also is useful when competing with websites for different keywords as the toolbar shows you lots of variables for the search results which can help identify new keywords that you can work into your content to improve your SEO.
There are many useful tools that can be used to improve SEO that are both free and paid for. The free ones are are more often than not fine to use as they work really well when improving a sites SEO. Making sure that you use the right tools is important to bring more traffic to your site and overall help your business develop more traffic.