YouTube is a really useful free tool that allows you to upload high quality videos to a personalised channel. You can embed Youtube videos directly onto a web page, which allows users to watch the video without leaving your website.
Embedding YouTube videos
Embedding YouTube videos is not complicated and can be hugely beneficial to a website in terms of search engine optimisation.
In order to embed a video, head to the YouTube video that you want to share on a webpage and click ‘share’ which is located under the video. A pop up will appear with a range of share options, from here you can select the ‘embed’ option. This will generate some code for you to copy and paste into the HTML section of your website where you would like the video to display. YouTube videos should automatically position themselves into a nice format to fit the page.
The benefits of embedding YouTube videos on your website
Embedding YouTube videos on your website can benefit your site in many ways.
Increasing the time spent on page
Over the past few years, video content has become a popular marketing tool and viewers are watching and engaging with video more than ever before. By including video content on your website, the time users spend interacting with your content can almost double. Video content is a really engaging tool to keep users on your website in a controlled environment. The content on the page the video is featured can be included in a specifically tailored page layout to suit their needs and promote your products / services.
Videos are fast & convenient
Having videos on your website will give your visitors a chance to digest the content in a visual format. You can summarise large pages of text into videos, helping to get your point across quickly and engage with potential clients who might not have had the time to read large amounts of text. Any form of content that can save users a bit of time will be well received and keep them interested.
SEO (Search Engine Optimisation) benefits
By embedding videos onto your website, you can be ranked on both Google and YouTube.
Research shows that:
‘Google executives in recent years made decisions to prioritize YouTube on the first page of search results in part to drive traffic to YouTube rather than to competitors’.
This is due to the fact that Google owns YouTube, so they will boost youTube videos in order to rank above their competitors. Therefore if you can apply your SEO practices to your Youtube videos, you have a better chance of ranking in Google for your keywords.
Youtube is one of the most popular search engines in the world and it is a really good platform to have your content optimised for. Making the most of being able to host your video content on there, to then embed within your website, can be a hugely beneficial tool. It can increase your content views and share your information with potential clients in a quick and efficient manner.
Embedding Youtube videos on your website is a great way to engage more visitors and make your content more compelling. The other big advantage is having another source of content to rank in search engines.