How many of the top 50 Barristers’ Chambers embed their YouTube videos onto their websites?
Monday 24th March 2025
Video content offers a dynamic way to showcase expertise, share insights, and engage with your audience.
Recently, Tela conducted research into how barristers’ chambers are using social media. Our research revealed that 66% of the top 50 barristers’ chambers have a YouTube account. However, we wanted to take our analysis further and analyse whether these chambers are maximising their video content by embedding it into their websites.
Why embed YouTube videos?
While having a YouTube channel is a great starting point, embedding videos directly onto a website offers several key benefits:
Enhanced User Experience
Videos help break up text-heavy pages and offer a visually engaging way to share information.
SEO
Embedded videos can increase the time users spend on a website, which improves search engine rankings.
Greater Engagement
Visitors are more likely to explore other pages or services after watching an engaging video.
Our Findings
While 66% of the top 50 barristers’ chambers use YouTube, only 39.39% have taken the additional step of embedding their videos within their news and insights pages on their websites.
Our research found that 6% of the chambers included text with hyperlinks to their YouTube videos instead of embedding them directly on their websites. For example, Monckton Chambers uses phrases like ‘The recording is available here’, with a clickable link that goes to their YouTube video. While this approach still provides access to the content, it misses a key opportunity to engage with users directly on their website, which will keep visitors on the site longer and enhance their experience.
When we analysed the type of content published on YouTube by chambers, we found that it mainly consisted of webinars. Many chambers that embed their YouTube videos on their websites place them under a dedicated Webinar section within their news or insights pages. This placement allows chambers to highlight their expertise in delivering in-depth legal discussions and educational content. By categorising their videos as webinars, chambers create a clear and professional structure, making it easier for visitors to locate valuable resources.
Examples of Chambers Embedding YouTube Videos
2TG has a dedicated webinar category for their embedded YouTube videos included in their insights section. They embed their YouTube videos and have a brief description or summary underneath the video too.
St John’s Chambers has a dedicated section called ‘Videos’ under ‘News & Events’, providing centralised access to their video content.
Keating Chambers has a similar approach, where they have ‘Podcasts & Videos’ located under ‘Resources’. Here, they offer a range of videos from webinars to pupillage videos.
Final Thoughts
Tela’s research shows that barristers’ chambers are recognising the value of YouTube, but some are not embedding videos directly into websites. By embedding videos onto their websites, barristers’ chambers can provide a more engaging and impactful experience for their audiences.