We view digital projects as something that evolves over time, a process of gradual improvement. We think this way of working helps keep disruptions to a minimum while getting the best results.

That’s why we put a fair bit of effort into researching trends and behaviours for the projects we take on. It helps us build applications that deliver solid experiences, covering everything from branding and design to user journeys and overall experience.

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Law Firm | Barristers’ Chambers | Pharmaceutical

Areas include:
Colour research | Trending topics | Logo usageImagery | Homepage elements | Videos

Pharmaceutical Logo Colour Research 2025

Tela have conducted an in-depth analysis of the top 50 pharmaceutical company logos to better understand how colour is used to build trust, credibility and brand identity within the healthcare sector.  By examining the dominant hues, saturation levels and tonal qualities across these leading brands; this research aims to uncover common visual strategies that resonate […]

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Pharmaceutical Websites Colour Research 2025

In our updated 2025 analysis, we examined the colour trends of the top 50 pharmaceutical websites to see how digital branding continues to evolve in the sector. As with the 2024 study, we extracted the top 10 colours from each homepage and visualised the data to uncover key patterns in hue and luminosity. The interactive […]

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Top 50 UK Pharmaceutical & Biotech Companies Websites 2025

The following information has been compiled through a detailed review of the homepage designs of the leading UK pharmaceutical and biotech companies, based on website screenshots taken in April 2025. This research aims to highlight current digital trends, design styles and content strategies used across the sector’s most prominent online platforms. The list of companies […]

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Pharmaceutical Websites Colour Research 2024

We have researched colour usage within the top 50 pharmaceutical websites to discover what colour and luminosity trends are used online in the pharmaceutical sector. To complete this research, we captured the top 10 colours used on the top 50 pharmaceutical companies’ homepages and have dynamically formatted the data into an interactive report below. RESULTS: […]

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Pharmaceutical Website Colour Usage 2017

Tela wanted to see what colour and luminosity trends were being used online in the pharmaceutical sector so created an interactive tool to allow users to be able to browse through all of the top 50 pharmaceutical companies colour usage. To complete this research we have taken screenshots of each of the top 50 pharmaceutical […]

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