Pharmaceutical Websites Colour Research 2025
Friday 20th June 2025
In our updated 2025 analysis, we examined the colour trends of the top 50 pharmaceutical websites to see how digital branding continues to evolve in the sector. As with the 2024 study, we extracted the top 10 colours from each homepage and visualised the data to uncover key patterns in hue and luminosity.
The interactive visual report below showcases the full spectrum of colour usage across all 50 companies. Users can filter by individual brands using the ‘Filter by UK Pharma Companies 2025’ feature, allowing for a side-by-side comparison of corporate palettes across the industry.
What’s New in 2025?
Compared to 2024, where deep blues dominated the pharmaceutical landscape, 2025 sees a broader and more balanced use of colour. While blue still plays a significant role, especially darker navy and cobalt tones, there’s a noticeable expansion into warm hues like reds and muted pinks.
In particular, red and coral tones have become more prominent. This shift suggests a move toward more energetic and human-centric branding across pharmaceutical websites.
Greens and earth tones are also gaining visibility. Their rise may reflect the industry’s increasing focus on sustainability and natural wellness.
Overall, the 2025 colour palette is more varied and inclusive. It brings in hues that were under-represented in the 2024 research.
This year’s chart shows a radiating burst of colour, capturing both the strength of traditional shades and the growing trend of bold experimentation in branding.
