As we move closer to the end of 2020 it is important to review your website in order to prepare it for the new year. There are a few checks and changes you can complete to make sure your website is fully optimised leading into 2021.
Broken Link Check
Ideally a broken link check should be completed on a monthly basis so that your website doesn’t end up with a huge list of 4xx errors. Broken links can have a negative impact on SEO as they prevent users from progressing with their journey through your website, therefore increasing your bounce rate. So if you haven’t been doing a check regularly, you should definitely complete one before the end of the year so the website starts 2021 with no broken links.
Successful SEO is directly linked to the creation of good content. Yoast is a WordPress plugin that can make this process much easier. It allows editors to take control when making their websites as search engine friendly as possible. At the end of the year we would recommend reviewing your Yoast settings, such as meta descriptions, links and heading structures to ensure that your content is kept up to date going into the new year.
Keeping your clients up to date with your opening times and processes over the Christmas period is crucial. So use this opportunity to tie in with your email marketing strategy. For example you could send out an email to update your clients, while also directing them to key pieces of content on your website such as confidence building articles like recent case wins. Using this email opportunity to send traffic to your website is a good way to boost interaction and communication with clients.
Going into 2021 with a list of goals you want the website to achieve is crucial in order for the website to grow. One recommendation would be to review the Google Analytics data to identify any opportunities for new pieces of content and keyword ideas. This time at the end of the year can be used to generate new keyword lists of specific terms that you want the site to rank for. This will give you a headstart in the New Year when it comes to generating the new content for the website to achieve those rankings.
Obviously towards the end of the year, things can get a little bit busy and some tasks can get pushed aside. But by completing these small checks you can make sure the website enters the new year optimised and ready to achieve its 2021 goals.