Search Engine Optimisation (SEO) outreach is the process of obtaining high quality links to your site from authoritative websites. Link building is the main goal of SEO outreach.
Why is SEO Outreach Important for Your Law Firms Website?
SEO outreach helps to grow your site’s authority, enabling your site to be trusted by search engines such as Google. This has a domino effect on your rankings, as the more authority your site has, the more trusted it is by Google. Therefore, it is more likely to rank and give more exposure to a wider audience. This will enable you to expose your business to new audiences by using organic traffic.
Referral traffic is one of the most important ranking factors in Google’s algorithm. Backlinks and referrals will help to give your site more value in search engines, as they can see that others trust your sources. It is extremely important to work on building backlinks on your site.
Backlink Tactics
Backlinking from your site is very important when building a larger SEO outreach.
Broken Link Building
Broken link building is a useful tactic to getting your site mentioned across others. If you spot a news article or blog that has any broken links that you have a relevant resource to, you can email the company or person to tell them they have a broken link and suggest your resource as an alternative. This technique is effective, because your suggestion will fix their broken link, which in turn improves their user’s experience and helps you to get more exposure to your site!
Followed Links
When building backlinks you should always aim to gain follow backlinks rather than no follow. A followed link will make sure that Google and other search engines pass on the equity whereas a no follow won’t.
A follow link will enable you to earn the best value in the eyes of search engines so you should aim to build these.
Anchor Text
Anchor text is the text that your link is attached to. For example in this sentence the anchor link is SEO Outreach.
Making sure your anchor text is linked to relevant pages related to your page or post. It is important for search engines so if you are writing a post about SEO, use SEO as your anchor link.
Trusted Websites
Search engines rank websites in different ways using a large range of factors to determine their search engine results pages (SERPs). When building backlinks, you should make sure to look at the three pillars of rankings. These are; trust, authority and relevance. If you are using trusted websites for your backlinks it will give your site more credibility therefore giving you a higher ranking in SERPs.
Guest Writing
Research in your field and see if there are any blogs, websites or newsletters that you can be writing guest blog posts for. This is a great way to improve your exposure to your site and you can share your knowledge too. Tela has a newsletter that they contribute an article to each month which helps improve our exposure to the site.
Final Thoughts
SEO Outreach requires a lot of research and valuable content, so planning and creating a strategy is crucial when building your SEO Outreach. Using the tactics above, you should be able to plan and start your journey, it can take a while to get a good SEO outreach so keep trying and building slowly!
