Google Analytics (GA) has long been the go-to tool for businesses to measure their online performance and understand user behaviour. Bot traffic has recently appeared in GA4, presenting Read more…
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A Guide to Setting Up Explorations in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is a powerful analytics platform that provides marketers with valuable data and metrics to optimise their online strategies. One of the key features of Read more…
How to Customise Your Google Analytics 4 (GA4) Reports
A lot of elements we have been using in Universal Analytics can now be customised in Google Analytics 4. Custom Reporting GA4 allows you to enhance and customise Read more…
Key Differences between Universal Analytics and Google Analytics 4
Google Analytics 4 (GA4) will be replacing Universal Analytics on the 1st of July 2023. If you haven’t already, we highly recommend getting started with GA4 as soon Read more…
How the Google Analytics 4 Update will Affect you
On the 1st of July 2023, Universal Analytics will stop processing new hits and new data and will be replaced with Google Analytics 4 (GA4). What’s the difference Read more…
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