Over the past six years, Tela has conducted research on the usage of colour for the top 50 law firm websites to see what is currently trending in terms of website design in the legal services sector.
In order to generate this report we have captured the top 10 colours used on each of the law firms’ homepages and have dynamically formatted this data into the views below.
The intention of this research is to compare each firm’s approach to colour usage and luminosity and identify current trends across websites in the legal industry.
We have displayed all of the top 50 law firm website colour usage on one screen, enabling you to compare the most used and least used colours. You can filter this data to show each law firm’s individual colour approach by selecting ‘filter by law firm’s 2022’ at the top of the page.
Compared to last years results there has been a slight decrease in the use of darker blues and purples and a slight increase in the use of colours including burgundy and red.
When comparing the results to 2019, we can see that the trending colours were much more evenly spread across the top of the colour wheel, whereas in 2021 and 2022, the colour purple, although still there, seems to see a continual decline in usage on these homepages.
Looking at the research we have conducted since 2016 and taking into account the slight decrease in its use this year, blues still seem to follow the trend and be a firm favourite in colour usage on these homepages, however the blues are slowly being caught up by more of the pink and red shades in 2022.
Greens continue to be the least popular colour choice across these homepages and there are very few websites using this colour. However, the websites that do use green, predominantly use deeper and darker shades.
It will be interesting to see what the 2023 data shows next year and whether the overall trend continues with blues or if we see any changes or new trends in the colour usage across these websites going forwards.