Blog

Tela has conducted an analysis of the insights pages of the top 50 law firms, examining the various types of content they utilise to engage their audiences and Read more…

Tela recently analysed the insights sections on the top 50 barrister websites, looking at the different types of content used to engage visitors and strengthen their online identity. Read more…

Effective mobile navigation is crucial for any website, especially barristers’ chambers, where clients are looking for quick and easy access to information. Tela has researched mobile navigation strategies Read more…

Tela has examined the components present on the homepages of the top 50 law firms to identify if there are any patterns and trends. Banners Banners are full-width Read more…

We have researched colour usage within the top 50 pharmaceutical websites to discover what colour and luminosity trends are used online in the pharmaceutical sector. To complete this Read more…

Tela has analysed the elements featured on the top 50 barristers’ chambers homepages to discover whether there are any notable patterns and trends. Our Results The results from our research Read more…

Over the last 7 years, Tela has extensively researched colour usage within the top 50 law firm websites to discover trends within the legal services sector. To compile Read more…

Over the last 7 years, Tela has conducted research on the use of colour across the top 50 barristers’ chambers websites. The team captures screenshots of the homepage Read more…

Tela have analysed the topics mentioned on the top 100 law firms websites to find patterns and trends in the topics of conversation on homepages. How we Analysed Read more…

For the past seven years, Tela has analysed the colours used on the top 50 barrister chambers websites to find patterns in colour usage. This year, we have Read more…

Tela has been conducting research into the colour usage on the top 50 law firms websites for the last 7 years in order to identify trends in colour Read more…

Over the past six years, Tela has conducted research on the usage of colour for the top 50 law firm websites to see what is currently trending in Read more…

For the past 6 years, Tela has completed research on the colour usage for the top 50 barristers’ chambers websites. The team takes screen grabs of the homepages Read more…

Barrister profile pages are one of the key conversion pages on a chambers website, therefore it is important to maximise these pages with good quality content and profile Read more…

Profile pages are one of the most frequently visited pages on law firm’s websites. Potential clients want to know about the firm and who they will be working Read more…

Tela has researched the image usage for the top 50 barrister chambers websites by analysing their homepage images and putting them into categories. Image choice is important on Read more…

Tela has researched the top 50 law firms website image usage, by analysing their home page images and putting them into categories. We have looked at the image Read more…

Over the past five years Tela has conducted research on the usage of colour for the top 50 barristers’ chambers websites. This report was generated by capturing the Read more…

Several times a year Google has ‘core updates’ which makes changes to its search algorithms and systems. Google search algorithm helps Google find and rank the most relevant Read more…

Over the past five years Tela has conducted research on the usage of colour for the top 50 Law firm’s websites. This report was generated by capturing the Read more…

Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital marketing strategy in Read more…

When writing content published online it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important Read more…

Turning website visitors into leads is a major goal of every chambers website. The following tips will help you make the most of your website and online marketing Read more…

When trying to increase engagement with your Chambers website audience, it’s important to make sure that your website is designed with your audience and the user experience in Read more…

A meta description is a small portion of text shown to users on search engines in order to summarise what a page’s content is about. For example, when Read more…

Graduate recruitment in the legal sector is an extremely competitive market. It is therefore important that law firms stand out from the competition by using different marketing techniques. Read more…

A mobile responsive website will automatically change its interface to suit the device the user viewing the site is using. The most commonly used screen sizes that mobile Read more…

What is Adaptive Content? Adaptive content is not a new concept, but it is a tool that not many law firms are taking advantage of. Adaptive content can Read more…

Surveys can be a great tool to identify ways you can further improve your law firm’s website. They don’t just have to be used externally to gather feedback Read more…

If you are looking to direct more traffic to your website, the easiest and most cost-effective thing to do is review your Search Engine Optimisation (SEO) efforts. Here Read more…

Social media marketing is the use of social media platforms and websites in order to promote a product or service. To create a successful strategy you will need Read more…

With so many different ranking factors affecting search engine optimisation, it is important to try and stay on top of as many as you can if you want Read more…

Creating and managing a new website project in a barristers chamber can be a complex task, however, it doesn’t need to be stressful! In order to manage the Read more…

Choosing the right social media platforms is crucial in order to market a brand’s work successfully. There are a wide variety of different social platforms, each with their Read more…

What is Bounce Rate? Bounce rate is a metric you will find in your website’s Google Analytics account. It shows the percentage of single-page visits in which users Read more…

Tela has researched the top 50 barristers’ chambers websites by taking screenshots of each of their homepages. The research has been completed to benchmark the top 50 barristers’ Read more…

SMART is an acronym used to guide the development of measurable goals, meaning each objective should apply to all the elements of SMART. However, SMART goals need not Read more…

Search Engines take into account many different factors when ranking your website. Therefore it is important for your website to keep on top of its Search Engine Optimisation Read more…

The following information has been gathered by taking screenshots of the top 100 UK law firm’s websites in order to assess digital trends that are present in the Read more…

Email marketing continues to be a successful method of outreach and choice of marketing channel for successfully engaging with difference audiences. While creating the best strategy for your Read more…

Google Analytics is such a highly important tool to be installed on all websites. Not only can it provide an insight into how your website is performing, but Read more…

Tela wanted to see what colour and luminosity trends were being used online in the pharmaceutical sector so created an interactive tool to allow users to be able Read more…

Creating the best possible experience for users should be a key area to focus on when designing and developing a website. Information needs to be presented in a Read more…

Tela has conducted some research into the top 100 UK law firms and their use of straplines and positioning statements. The straplines and positioning statements were collected from Read more…

In 2016 Tela presented a piece of research showing the top 50 law firm website’s colour usage. The content was presented in an interactive form to allow users Read more…

Straplines and positioning statements provide support for the branding of a business. Within the legal sector there are a number of barristers’ chambers using both straplines and positioning Read more…

Increasing levels of client interaction on your Chambers’ website can be a difficult thing to achieve. Low levels of interaction will generally mean that your website’s bounce rate Read more…

In trying to provide the best content and the user experience on a website, a common problem faced by law firms is how to best define and differentiate Read more…

Problems With Hosting WordPress In the past we experienced a number of issues when hosting WordPress websites. Before we started using WP Engine we were finding that our Read more…

Digital channels have played an important role in most barristers chambers marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing it is Read more…

Once Google Analytics has been integrated with your website, it can feel slightly overwhelming in terms of where to look first. With so many options to track user Read more…

What are long-tail keywords? Long-tail keywords are keywords or phrases that are very specific but searched for less often. Though they often receive lower volumes of traffic from Read more…

Good marketing is all about how well you expose target customers to your service. So whether you are looking to promote your business locally or nationally there are Read more…

Each great piece of content a law firm creatives becomes an asset. Generating a steady supply of content for your law firm’s blog can be difficult, especially given Read more…

Monitoring and analyzing your website usage is extremely important. Regardless of the size of your business you should always be looking to gain deeper insights in to your Read more…

Nowadays marketers continuously have to think on their feet to grab the attention of consumers. Last year we saw the rise of mobile consumers, so marketing efforts were Read more…

Knowing exactly which KPI’s to measure on your law firm’s website isn’t always obvious. By looking at the data obtained from your website’s analytics, you can begin to Read more…

Colour is a highly important part of the branding process, as something that needs to be reflected and consistent through all communications of a brand. After creating and Read more…

When it comes to marketing, many barristers’ chambers focus their efforts on events, traditional PR, a website and basic online campaigns. Very few take advantage of a method Read more…

Content marketing has evolved in recent years and is now something marketers around the world are actively working into their digital strategies. It is split into two main Read more…

Linkedin is a platform widely used by businesses and professionals as a place to connect and share content. With over 380 million users, it is one of the Read more…

The website of any brand or business is a shop window and the point from which many clients will make contact. For the top 100 law firms, it Read more…

Colour plays an important role in marketing. Understanding the decisions behind colour choices is something that marketers pay close attention to in order to evoke the right kind Read more…

We all know that smartphones are the future – and it should come as no surprise to learn that the majority of web browsing now takes place away Read more…

From April 21st onwards, almost 50% of the top 100 UK law firms’ websites have been placed at risk of being downgraded in Google’s results as the search Read more…

We have collated this showcase of the top 100 UK law firms websites for a better incite of the current online trends for law firms. The following companies Read more…

Google announced back in August 2014 that it was to start using HTTPS as a ranking signal within its search results. Three months down the line and we Read more…

It has long been our opinion that legal services organisations are sat on a gold mine of potentially valuable marketing content. On a regular basis, most law firms Read more…

I was invited to pitch for a well known barristers chambers website last week. A point we emphasised was the importance of developing and marketing the barristers website following Read more…

Tela attended a seminar last week entitled ROI (return on influence). The speaker was Mark Schaefer, a globally recognised speaker, consultant and author. We recommend checking out his Read more…

We are finding ourselves increasingly involved in the legal sector. Designing and building sites for a range of law firms and barristers’ chambers. It’s been an education, designing Read more…