Top 50 Law Firms Homepage Video Research
Tuesday 29th April 2025
As part of tela’s visual branding analysis across the UK’s top 50 law firms, we conducted a review of each firm’s homepage to assess the presence and type of video content. The aim was to identify trends in visual storytelling, use of dynamic media, and the overall digital presence in the legal sector.
Types of Video Content Used on Law Firms Homepages
The below graph displays the different groups tela split their research up into.
Abstract Video Content
7 firms use abstract visuals, such as motion graphics or conceptual designs.
For example, CMS features sleek animated sequences that convey innovation without showing specific people or places.
Logo Visuals
Only Ashurst incorporates animated logo visuals in its homepage video. This subtle branding element is unusual, but helps reinforce identity in a visually engaging way.
Buildings / Landscape
5 firms include footage of buildings or cityscapes.
Charles Russell Speechlys, for instance, displays various building and landscape shots, aligning with its positioning as an international law firm with a global presence.
Drone Shots
Drone footage appears in just 4 firms’ videos.
BCLP uses aerial views to establish a broad, impressive perspective of their surroundings and office locations.
People or Offices
Only 4 firms include shots of people or office interiors.
Kennedys features staff in its working environment, offering a glimpse into its culture and team dynamic.
No Video or Still Images
A large majority, 36 firms, use no video at all. DLA Piper, for example, relies solely on still images or text, opting not to engage visitors with richer, more dynamic content.
Video Style Breakdown
| Category | Firms Using | Example Firm |
| Abstract Video Content | 7 | CMS |
| Logo Visuals | 1 | Ashurst |
| Buildings / Landscape | 5 | Charles Russell Speechlys |
| Drone Shots | 4 | BCLP |
| People or Offices | 4 | Kennedys |
| No Video / Still Images | 36 | DLA Piper |
Tela’s Observations
Despite the growing importance of digital engagement, most law firms have yet to adopt video content as part of their homepage strategy. The few that do often limit it to abstract branding visuals, rather than client-focused storytelling or cultural representation.
This data suggests a significant opportunity for firms to differentiate through compelling visual content, particularly by showcasing their people, workspaces, and values in motion.