PPC for Law Firms
PPC (pay-per-click) marketing is a great tool to utilise on your law firms website to generate quick high-quality leads.
PPC for Lawyers
PPC is an advertising tool that is used to drive traffic to your website. It works by promoting your webpage at the top of Google to gain more visits, each time a user clicks on your advert you pay a small fee.
How Our PPC Team Can Help
Tela helps to create, monitor and refine your PPC campaigns using Google Adwords to increase attraction and retention on your website. We work alongside our clients to research the right keyword strings for your page in order to create a successful ads campaign.
Tela also provides feedback on the page structure and content to ensure that we are going to achieve the best possible results.
Our Process:
- Research into the right keyword
- Drafting your Ad copy
- Creating your Ad campaign
- Publishing your Ad campaign
What Goes into a PPC Campaign?
PPC campaigns are made up of different elements that each help to optimise your campaign for the audience you are targeting.
Campaigns
Campaigns are the backbone of your marketing. They help you to promote your services in various different ways depending on your marketing goals and strategy. Each campaign you create will have its own set of ads and different targeting methods for different audiences.
Ad Groups
Ad groups sit inside your campaigns and they contain your ads that share similar targets. Ad groups are used to organise your campaigns by common themes and targets.
Ads
Your ads are the most important part of your campaigns. You will have to make sure your ads are optimised well for the target audiences and for the keywords that you want to be
Your ads are the most important part of your campaigns. You will have to make sure your ads are optimised well for the target audiences and for the keywords that you want to be displayed for while also staying within your budget. The content of your ads is key in optimising so you get valuable clicks through to your webpage.
Destination URL
Your destination URL is the URL that you want people to click through to after finding your advert.
Headlines
Headlines are the title of your advert. You can have a few different titles that Google ads will display next to each other randomly. In the advert above there are 2 headlines displayed.
Descriptions
Just like meta descriptions, descriptions give people a brief insight into your page or advert. They are important to be kept concise and relevant to the search term as this will help make sure the people clicking on your advert are interested in your service.
Extensions
You can add extensions to your adverts to give people some additional insight into your business and service. Extensions are great to use to increase your click-through rate which in turn helps increase conversions.
Our Experience
Tela have been helping the legal sector communicate and promote their services online for many years. Some of our recent clients include:
PPC FAQs
What is PPC?
PPC is an advertising tool that is used to drive traffic to your website. It works by promoting your webpage at the top of Google to gain more visits, each time a user clicks on your advert you pay a small fee.
Why use PPC?
PPC (pay-per-click) marketing is a great tool to utilise on your law firms website to generate quick high-quality leads.
How is PPC different from SEO?
PPC is paid advertising which means you pay Google per click to have your page display at the top of search engine result pages (SERPs). This means that when people click on your advert you will pay a small fee. SEO is free but can take a while to take effect. SEO is the process of optimising your page content in order to rank your page higher in SERPs.
Why should solicitors do a PPC campaign?
PPC campaigns are really good ways to get high-quality results quickly and effectively.
How much does PPC cost?
You can set your own PPC budget and we will discuss this with you during the process and advise you on the kind of budget that we think would work best for your business.
Would you like to know more?
If you would like to talk to a member of our team or if you are looking to tender for a legally focused digital marketing project, please contact Tim Sheed, our Business Development Director:
01799 524 464 | tim@tela.co.uk
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