PPC (pay-per-click) marketing is a great tool to utilise on your law firms website to generate quick high-quality leads.
PPC for lawyers
PPC is an advertising tool that is used to drive traffic to your website. It works by promoting your webpage at the top of Google to gain more visits, each time a user clicks on your advert you pay a small fee.
How our PPC team can help
Tela helps to create, monitor and refine your PPC campaigns using Google Adwords to increase attraction and retention on your website. We work alongside our clients to research the right keyword strings for your page in order to create a successful ads campaign.
Tela also provides feedback on the page structure and content to ensure that we are going to achieve the best possible results.
Our process:
- Research into the right keyword
- Drafting your ad copy
- Creating your ad campaign
- Publishing your ad campaign
Speak to our legal PPC specialist
Katie Stokley
Digital marketing manager
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What goes into a PPC campaign?
PPC campaigns are made up of different elements that each help to optimise your campaign for the audience you are targeting.
Campaigns
Campaigns are the backbone of your marketing. They help you to promote your services in various different ways depending on your marketing goals and strategy. Each campaign you create will have its own set of ads and different targeting methods for different audiences.
Ad groups
Ad groups sit inside your campaigns and they contain your ads that share similar targets. Ad groups are used to organise your campaigns by common themes and targets.
Ads
Your ads are the most important part of your campaigns. To achieve the best results, they must be properly optimised for both your target audience and the keywords you want to appear for. The content of your ads plays a vital role in this optimisation, helping to attract valuable clicks through to your website.
Destination URL
Your destination URL is the URL that you want people to click through to after finding your advert.
Headlines
Headlines are the title of your advert. You can have a few different titles that Google ads will display next to each other randomly. In the advert above there are 2 headlines displayed.
Descriptions
Similar to meta descriptions, ad descriptions provide a brief overview of your page or advert. It’s important to keep them concise and relevant to the search terms, as this ensures that the people clicking on your ad are genuinely interested in your service.
Extensions
You can add extensions to your adverts to give people some additional insight into your business and service. Extensions are great to use to increase your click-through rate which in turn helps increase conversions.
Our work
Our PPC team’s certifications
Insights
Knowledge
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As part of tela’s visual branding analysis across the UK’s top 50 law firms, we conducted a review of each firm’s homepage to assess the presence and type of video content. The aim was to identify trends in visual storytelling, use of dynamic media, and the overall digital presence in the legal sector. Types of […]
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The following information has been compiled following a detailed review of the top 100 UK law firms homepage designs, based on screenshots taken during April 2025. The research aims to identify and assess key digital trends and design approaches currently used across the leading UK legal websites. Please note that this is a research-based article. […]
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PPC FAQs
What is PPC?
PPC is an advertising tool that is used to drive traffic to your website. It works by promoting your webpage at the top of Google to gain more visits, each time a user clicks on your advert you pay a small fee.
Why use PPC?
PPC (pay-per-click) marketing is a great tool to utilise on your law firms website to generate quick high-quality leads.
Why should lawyers use PPC?
PPC campaigns are a really good way to get high-quality results quickly and effectively.
How much does PPC cost?
You have the flexibility to set your own PPC budget. Throughout the process, we will work with you to discuss your options and offer advice on the budget we believe will be most effective for your business.
How is PPC different from SEO?
PPC is a form of paid advertising where you pay Google each time someone clicks on your ad, allowing your page to appear at the top of search engine result pages (SERPs).
In contrast, SEO is free but may take longer to show results. SEO involves optimising your page content to improve its ranking in the SERPs.