Search Engine Optimisation (SEO) is an important part of a law firm’s digital strategy.
SEO focuses on improving how your website performs in search engine results. This helps potential clients find your services when searching online for legal support.
Why SEO is relevant to Law Firms
Legal services are often researched online, and many potential clients begin their journey by searching for a solicitor or law firm on Google. A well-structured SEO approach can help your firm appear more prominently in those results.
SEO is not just about rankings, it also improves website structure, ensures content is relevant and enhances the user experience. Over time, this contributes to greater trust, better engagement, and more enquiries.
How Tela supports Law Firms with SEO
Tela provides SEO services tailored to the needs of law firms. With over a decade of experience working in the legal sector, we understand the importance of professionalism, regulatory compliance, and clarity in communication. Our approach is methodical and focused on long-term performance.
Our SEO Team’s Certifications
Contact our legal SEO expert
Katie Stokley
Digital Marketing Manager
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Our SEO services include:
- Keyword research – Identifying the terms and phrases your potential clients are searching for
- On-Page optimisation – Reviewing and adjusting content, titles, and metadata to align with best practices
- Content strategy – Improving the clarity, structure, and relevance of your website’s content
- Technical SEO – Addressing aspects like page speed, mobile-friendliness, site structure, and indexing
- Local SEO – Enhancing visibility in region-specific searches and map listings
- Monitoring and reporting – Ongoing analysis and adjustments to ensure sustainable improvement
Our Process
- Initial audit – Reviewing your website’s current performance and identifying key issues
- Keyword and competitor analysis – Understanding how your firm compares in search visibility
- Technical and content updates – Making targeted improvements to the site structure and written content
- Ongoing support – Monitoring performance and refining the strategy based on real data
- Clear reporting – Regular updates outlining what’s been done and how the site is progressing
Why Tela?
Tela has worked with law firms for over 15 years, supporting their digital presence with a mix of design, content, and marketing services. Our team is familiar with the tone and requirements of legal communication and applies this knowledge to help improve search visibility without compromising professional standards.
If you’re looking to understand or improve how your firm appears in search results, Tela offers the tools, insight, and experience to support that process.
Our work
Insights
Knowledge
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Over the past seven years, Tela has researched colour usage trends across the top 50 law firm websites, uncovering key trends within the legal services sector. For this report, we documented the top 10 colours featured on each law firm’s homepage and organised this data dynamically into a visual presentation. Our research offers an analysis […]
Discover moreAnalysing Content Strategies on Top 50 Law Firm Websites
Tela has conducted an analysis of the insights pages of the top 50 law firms, examining the various types of content they utilise to engage their audiences and enhance their online presence. Why Diverse Content Matters for SEO A diverse content strategy is imperative for any law firm looking to optimise its website for search […]
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Frequently Asked Questions (FAQs)
What makes SEO important for law firms?
SEO boosts your law firm’s online presence, helping potential clients find your services easily when searching for legal advice or representation.
When can I expect to see improvements from SEO efforts?
SEO is a gradual process. Generally, firms start noticing increased visibility and traffic within 3 to 6 months after implementation.
What specific SEO solutions do you provide for law firms?
Our services include targeted keyword research, on-page optimisation, tailored content strategies, technical SEO fixes, local search enhancement, and ongoing performance tracking.
How do you make sure SEO activities comply with legal industry standards?
We are experienced in the legal sector’s regulatory landscape and ensure that all SEO practices respect professional guidelines and maintain your firm’s integrity.
Can your SEO services help my law firm attract clients in my local area?
Yes, we specialise in local SEO to improve your ranking in region-specific searches and Google Maps listings, increasing local client enquiries.
Do you optimise SEO for multiple practice areas within a single law firm?
Yes, tela customise keyword targeting and content optimisation to highlight each of your firm’s specialised practice areas effectively.
How does SEO improve my website’s overall usability?
SEO involves enhancing website structure, speed, and mobile compatibility, all of which contribute to a smoother, more engaging user experience.
What key performance indicators do you use to measure SEO success for law firms?
We monitor ranking improvements, site traffic, user interaction, and the volume of client enquiries to gauge the effectiveness of our SEO strategies.
Can you assist with SEO for a brand new website as well as an existing one?
Yes, whether your site is newly launched or already live, we perform thorough audits to create a customised SEO plan that fits your situation.
How can I begin working with tela on SEO for my law firm?
Reach out to Katie Stokley via katie@tela.co.uk or call 07572 989942, or use our callback form to schedule a consultation and SEO review.