Search Engine Optimisation (SEO) is an important part of a law firm’s digital strategy.

SEO focuses on improving how your website performs in search engine results. This helps potential clients find your services when searching online for legal support.

Why SEO is relevant to Law Firms

Legal services are often researched online, and many potential clients begin their journey by searching for a solicitor or law firm on Google. A well-structured SEO approach can help your firm appear more prominently in those results.

SEO is not just about rankings, it also improves website structure, ensures content is relevant and enhances the user experience. Over time, this contributes to greater trust, better engagement, and more enquiries.

How Tela supports Law Firms with SEO

Tela provides SEO services tailored to the needs of law firms. With over a decade of experience working in the legal sector, we understand the importance of professionalism, regulatory compliance, and clarity in communication. Our approach is methodical and focused on long-term performance.

Our SEO Team’s Certifications

     

Contact our legal SEO expert

Katie Stokley - Digital Marketing Manager

Katie Stokley
Digital Marketing Manager

katie@tela.co.uk
07572 989942

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Our SEO services include:

  • Keyword research – Identifying the terms and phrases your potential clients are searching for
  • On-Page optimisation – Reviewing and adjusting content, titles, and metadata to align with best practices
  • Content strategy – Improving the clarity, structure, and relevance of your website’s content
  • Technical SEO – Addressing aspects like page speed, mobile-friendliness, site structure, and indexing
  • Local SEO – Enhancing visibility in region-specific searches and map listings
  • Monitoring and reporting – Ongoing analysis and adjustments to ensure sustainable improvement

    Our Process

    • Initial audit – Reviewing your website’s current performance and identifying key issues
    • Keyword and competitor analysis – Understanding how your firm compares in search visibility
    • Technical and content updates – Making targeted improvements to the site structure and written content
    • Ongoing support – Monitoring performance and refining the strategy based on real data
    • Clear reporting – Regular updates outlining what’s been done and how the site is progressing

    Why Tela?

    Tela has worked with law firms for over 15 years, supporting their digital presence with a mix of design, content, and marketing services. Our team is familiar with the tone and requirements of legal communication and applies this knowledge to help improve search visibility without compromising professional standards.

    If you’re looking to understand or improve how your firm appears in search results, Tela offers the tools, insight, and experience to support that process.

    Our work

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    Gepp Solicitors

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    This image shows the logo of "fox williams" displayed in white text in the centre of the image. The logo features a subtle green swoosh under the name. The background is a gradient that transitions from deep blue at the top to green at the bottom.

    Fox Williams

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    Bishop & Sewell

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    Insights

    Knowledge

    Law firm Website Colour Research 2025

    A law firm’s website serves as a digital handshake and the choice of colours plays a pivotal role in conveying professionalism, trustworthiness, and brand identity. Tela’s 2025 UK Law Firms Colours report offers an insightful look into the colour trends adopted by leading law firms across the UK. RESULTS: 2016 | 2017 | 2018 | […]

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    Top 50 Law Firms Homepage Video Research

    As part of tela’s visual branding analysis across the UK’s top 50 law firms, we conducted a review of each firm’s homepage to assess the presence and type of video content. The aim was to identify trends in visual storytelling, use of dynamic media, and the overall digital presence in the legal sector. Types of […]

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    Who are the Top 100 UK Law Firms 2025?

    The following information has been compiled following a detailed review of the top 100 UK law firms homepage designs, based on screenshots taken during April 2025. The research aims to identify and assess key digital trends and design approaches currently used across the leading UK legal websites. Please note that this is a research-based article. […]

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    Analysing the use of live chat on legal service websites

    A live chat feature allows website visitors to connect instantly with support staff, which should improve communication efficiency and elevate the overall client experience. Tela has researched the use of live chat tools on law firms and barrister chamber websites. What we did We analysed the websites of the top 50 UK law firms and […]

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    Top 50 Law Firm Website Colour Usage 2024

    Over the past seven years, Tela has researched colour usage trends across the top 50 law firm websites, uncovering key trends within the legal services sector. For this report, we documented the top 10 colours featured on each law firm’s homepage and organised this data dynamically into a visual presentation. Our research offers an analysis […]

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    Analysing Content Strategies on Top 50 Law Firm Websites

    Tela has conducted an analysis of the insights pages of the top 50 law firms, examining the various types of content they utilise to engage their audiences and enhance their online presence. Why Diverse Content Matters for SEO A diverse content strategy is imperative for any law firm looking to optimise its website for search […]

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    Frequently Asked Questions (FAQs)

    What makes SEO important for law firms?

    SEO boosts your law firm’s online presence, helping potential clients find your services easily when searching for legal advice or representation.

    When can I expect to see improvements from SEO efforts?

    SEO is a gradual process. Generally, firms start noticing increased visibility and traffic within 3 to 6 months after implementation.

    What specific SEO solutions do you provide for law firms?

    Our services include targeted keyword research, on-page optimisation, tailored content strategies, technical SEO fixes, local search enhancement, and ongoing performance tracking.

    How do you make sure SEO activities comply with legal industry standards?

    We are experienced in the legal sector’s regulatory landscape and ensure that all SEO practices respect professional guidelines and maintain your firm’s integrity.

    Can your SEO services help my law firm attract clients in my local area?

    Yes, we specialise in local SEO to improve your ranking in region-specific searches and Google Maps listings, increasing local client enquiries.

    Do you optimise SEO for multiple practice areas within a single law firm?

    Yes, tela customise keyword targeting and content optimisation to highlight each of your firm’s specialised practice areas effectively.

    How does SEO improve my website’s overall usability?

    SEO involves enhancing website structure, speed, and mobile compatibility, all of which contribute to a smoother, more engaging user experience.

    What key performance indicators do you use to measure SEO success for law firms?

    We monitor ranking improvements, site traffic, user interaction, and the volume of client enquiries to gauge the effectiveness of our SEO strategies.

    Can you assist with SEO for a brand new website as well as an existing one?

    Yes, whether your site is newly launched or already live, we perform thorough audits to create a customised SEO plan that fits your situation.

    How can I begin working with tela on SEO for my law firm?

    Reach out to Katie Stokley via katie@tela.co.uk or call 07572 989942, or use our callback form to schedule a consultation and SEO review.