Pay-Per-Click (PPC) advertising is a powerful digital marketing strategy used to increase visibility and drive targeted traffic to your chambers’ website.
By utilising PPC, your services appear at the top of Google search results for relevant legal queries.
How Our PPC Experts Support Barristers’ Chambers
At Tela, we specialise in managing bespoke PPC campaigns for legal professionals. Using Google Ads, we help chambers attract instructing solicitors, professional clients, and the general public, tailoring each campaign to meet the specific needs of your practice areas.
We work collaboratively to:
- Identify high-value legal keywords relevant to your chambers
- Write compelling, compliant ad copy
- Build and structure your campaigns for maximum impact
- Continuously refine performance to increase lead quality and return on investment
We also provide advice on your website content and structure to ensure it supports your advertising goals and converts visitors effectively.
Our PPC Process
- Keyword Research
- We pinpoint the legal terms your clients are actively searching for
- Ad Copywriting
- Professionally written, compliant, and engaging ad text
- Campaign Creation
- Strategically structured campaigns tailored to your chambers
- Campaign Launch & Monitoring
- Ads go live with ongoing oversight and refinement
Contact our PPC expert
Katie Stokley
Digital Marketing Manager
Register for call back
What Makes Up a Legal PPC Campaign?
A well-structured PPC campaign for barristers includes several core elements:
Campaigns
Each campaign targets specific practice areas and includes tailored messaging.
Ad Groups
Ad groups are used to organise your campaigns by legal theme or intent ensuring relevancy and improving ad performance.
Ad Copy
This is the message seen by potential clients. Clear, concise, and relevant content helps drive qualified traffic to your website.
Destination URL
The web page users are directed to when they click your ad. Ideally a well-structured, relevant page such as a barrister profile or practice area overview.
Headlines
Attention-grabbing and relevant headlines that reflect the searcher’s intent and showcase your chambers’ expertise.
Descriptions
Brief summaries that reinforce your services and credibility, encouraging potential clients to engage.
Extensions
Optional but highly valuable additions like contact links, sitelinks, or location info to boost visibility and engagement.
Our work
Our PPC Team’s Certifications
Insights
Knowledge
Top 50 Barristers Chambers Homepage Video Research
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Discover moreHow many of the top 50 Barristers’ Chambers embed their YouTube videos onto their websites?
Video content offers a dynamic way to showcase expertise, share insights, and engage with your audience. Recently, Tela conducted research into how barristers’ chambers are using social media. Our research revealed that 66% of the top 50 barristers’ chambers have a YouTube account. However, we wanted to take our analysis further and analyse whether these […]
Discover moreSocial Media Trends for Barristers’ Chambers
Tela researched social media trends among barristers’ chambers to identify key patterns in platform usage, posting frequency, content preferences, and strategies for enhancing visibility, engaging audiences, and strengthening brand presence. What we did To do this, we analysed the social media usage of the top 50 barristers’ chambers, examining their activity across YouTube, Twitter, Instagram, […]
Discover moreTop 50 Barristers’ Chambers Colour Usage 2024
Over the last 8 years, Tela has conducted annual research on the use of colour across the top 50 barristers’ chambers websites. By capturing and analysing homepage screenshots for these 50 sites, the team compiles a yearly report to determine the most prevalent colours. Our tool displays the full spectrum of colours used by all […]
Discover moreAnalysing Content Strategies on Top 50 Barrister Websites
Tela recently analysed the insights sections on the top 50 barrister websites, looking at the different types of content used to engage visitors and strengthen their online identity. The Importance of Diverse Content for SEO Diverse content is important for SEO because creating content in a variety of formats caters to individual audience preferences and […]
Discover moreMobile Navigation Trends in Barristers’ Chambers Websites
Effective mobile navigation is crucial for any website, especially barristers’ chambers, where clients are looking for quick and easy access to information. Tela has researched mobile navigation strategies of the top 50 barristers’ chambers websites to see what trends occur. To conduct our research, we analysed the mobile navigation structures of each website, looking at […]
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PPC Frequently Asked Questions
What is PPC?
PPC (Pay-Per-Click) is an online advertising method where your barristers chambers’ listing appears prominently on search engines. You only pay when someone clicks on your ad.
Why should barristers use PPC?
PPC allows your barristers chambers to appear immediately in front of those searching for specific legal expertise. It’s an effective way to generate quality enquiries fast.
How much does it cost?
You control your budget. We’ll help advise on a strategy that aligns with your goals and offers strong returns without overspending.
How is PPC different from SEO?
PPC is a paid strategy that generates instant visibility. SEO, by contrast, is an organic method that builds over time. For barristers chambers looking for immediate results, PPC is a valuable investment.