We view digital projects as something that evolves over time, a process of gradual improvement. We think this way of working helps keep disruptions to a minimum while getting the best results.
That’s why we put a fair bit of effort into researching trends and behaviours for the projects we take on. It helps us build applications that deliver solid experiences, covering everything from branding and design to user journeys and overall experience.
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Law firm | Barristers’ chambers | Pharmaceutical
Areas include:
Colour research | Trending topics | Logo usage | Imagery | Homepage elements | Videos
The usage of chatboxes on law firms websites 2026
Digital engagement continues to reshape professional services in 2026. Clients increasingly expect immediate, convenient communication channels when interacting with organisations online. However, within the legal sector, adoption of website chatbot functionality remains limited. Chatbox adoption across the top 50 law firms Tela has researched how many of the top 50 law firms in the UK […]
Discover moreTop 50 barristers’ chambers profile imagery 2026
Barrister profile pages remain one of the most important conversion points on a chambers website. They are often where potential clients, instructing solicitors and referrers form their first impression of an individual and the chambers. As such, profile imagery continues to play a critical role in trust, credibility and approachability. In 2021, we conducted research […]
Discover moreHow many of the top 50 barristers chambers have updated their website in the last 6 years?
This research analysed the websites of the top 50 barristers’ chambers in the UK to understand the extent to which they have evolved digitally over the past six years. Each chamber was assessed and categorised based on whether it had launched a new website, made some changes, made no changes or where no clear information […]
Discover moreBarristers Chambers Colour Research 2025
Over the last 9 years, Tela has conducted annual research on the use of colour across the top 50 barristers’ chambers websites. By capturing and analysing homepage screenshots for these 50 sites, the team compiles a yearly report to determine the most prevalent colours. Our tool displays the full spectrum of colours used by all […]
Discover moreThe state of hub content on top 50 law firm websites
Law firm websites are no longer static brochures. Increasingly, they are designed as content hubs; dynamic resources where clients, prospects and journalists can explore insights on complex topics. To understand how leading firms approach this, we reviewed the top 50 UK law firm websites and analysed the hub content they use to anchor their digital […]
Discover moreTop 50 pharmaceutical PPC analysis 2025
Tela analysed the top 50 pharmaceutical companies’ advertising efforts by reviewing the Google Ads Transparency Centre. This involved examining the number of adverts they are funding and the topics these adverts cover. Below is a list of pharmaceutical companies within the sector that utilise Google Ads, detailing the number of adverts each runs, the various […]
Discover moreWho are the barristers chambers with the highest pupillage awards?
Tela has conducted research to identify the barristers chambers with the highest pupillage awards in 2025. In addition, Tela analysed the pupillage pages of these chambers, highlighting trends and differences in how they promote their pupillage and mini-pupillage opportunities. This data has been gathered from trusted sources including Chambers and Partners, Legal Cheek, Legal 500, […]
Discover moreWho are the top 50 Barristers Chambers 2025?
Tela has conducted research on the top 50 barristers’ chambers by capturing screenshots of their homepages and evaluating their current digital presence. The selection of these top 50 chambers was based on an analysis of their Band 1 practice areas as listed on each chambers’ profile on Chambers and Partners. Please note, this research is […]
Discover moreHow Google ranks legal pages: what we learned from 40+ barrister websites
Tela analysed over 40 web pages targeting two competitive legal search terms: “professional negligence barristers” and “crime barristers.” Our aim was to understand why Google ranks some legal websites above others by analysing the key factors that influence search performance. This research draws on multiple data sources: Below is a summary of the most important […]
Discover moreHow many of the UK’s top 50 law firms use Google Ads?
In today’s competitive legal landscape, digital visibility is increasingly important and for many firms, that means investing in online advertising. Tela delved into Google’s Ad Transparency Center to find out which law firms are running paid ads and what topics they’re targeting. Key findings: Out of the UK’s top 50 law firms, 19 have active […]
Discover morePharmaceutical logo colour research 2025
Tela have conducted an in-depth analysis of the top 50 pharmaceutical company logos to better understand how colour is used to build trust, credibility and brand identity within the healthcare sector. By examining the dominant hues, saturation levels and tonal qualities across these leading brands; this research aims to uncover common visual strategies that resonate […]
Discover morePharmaceutical websites colour research 2025
In our updated 2025 analysis, we examined the colour trends of the top 50 pharmaceutical websites to see how digital branding continues to evolve in the sector. As with the 2024 study, we extracted the top 10 colours from each homepage and visualised the data to uncover key patterns in hue and luminosity. The interactive […]
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