Google’s August 2025 spam update

Monday 1st September 2025

In August 2025, Google rolled out a new spam update, an enhancement to its automated systems designed to detect and reduce spam in search results. These updates are part of Google’s ongoing efforts to ensure that high-quality, trustworthy content ranks well while manipulative or low-value tactics are filtered out.

This update builds on SpamBrain, Google’s AI-driven spam prevention system, making it more effective at identifying emerging forms of spam. Websites affected by this update should review Google’s Spam Policies to ensure full compliance.

If your site experienced ranking changes, focus on improving content quality, transparency and adherence to SEO best practices. Over time, Google’s systems may recognise these improvements and adjust your rankings accordingly.