Ten Old Square are a commercial and chancery barristers’ chambers based in Lincoln’s Inn, London. Tela were asked to develop a new mobile responsive, user-friendly website that reflected a positive brand image and helped increase exposure and conversions received online.
The main focus of the project was to build brand recognition and confidence with the existing client base, draw attention to other skills and specialisms within the chambers and encourage visitors to pass on information and news about news and members. A new mobile responsive layout and architecture would be created to guide users through a decision-making process when looking for a barrister.
Tela created the new website with a user-focused structure at the forefront of the design. The homepage helps build confidence and aims to increase the amount of conversions and interactions with clients. The UI and UX were developed to enable the website to reflect the high-quality of legal services Ten Old Square provide.
Calls to action have improved the user’s experience by allowing information to be accessed efficiently at different stages of a journey with more traffic funnelled through to conversion focused areas.