SDS London

Architectural Ironmongery

In A Nutshell

SDS London are the leading independent suppliers of architectural ironmongery to the public and trade. Their website currently lists over 14,000 products and has consistently ranked at the top of the search engine listings, allowing the company to compete against household names such as Wickes, Homebase, Screwfix and John Lewis.



Tela launched version three website for the SDS London website in July 2013 with the aim of further increasing levels of functionality and enhancing the websites position in the natural search engine listings across a wider range of products. Mobile responsive templates were designed to capitalise on the ever increasing volume of users visiting the website from mobile devices and an enhanced search facility was implemented to help clients find the products they want as quickly as possible.





Increase in online sales

Over the past 12 months


Increase in new users

In the last 6 months


Reduction in PPC Spend

Due to natural listing success

Since the latest version of the SDS London website was launched, the website has produced some impressive stats. Visits are up by 45%, while the average user is spending 7% longer on the site. However, the most impressive figures are around mobile usage. Following the implementation of a responsive user interface and enhanced search facility, revenue from tablets is up 199% and revenue from users on mobile phones up by a massive 399%.


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