I Love NY

New York State Tourist Board

In A Nutshell

I Love NY is the official tourism board for the US state of New York. Tela were commissioned to work on the official European arm of this high profile website.


What We Did

The I Love NY website aimed to publicise each of the eleven regions that make up the state. The modular user interface allows panels of content to be changed on a regular basis by the marketing team who have different content to highlight at different times of the year. The CMS also gives additional control over the image-led content which works as a great aid to sell the region to tourists.


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