I Love NY

New York State Tourist Board

In A Nutshell


I Love NY is the official tourism board for the US state of New York. Tela were commissioned to work on the official European arm of this high profile website.

ilny-main

What We Did


The I Love NY website aimed to publicise each of the eleven regions that make up the state. The modular user interface allows panels of content to be changed on a regular basis by the marketing team who have different content to highlight at different times of the year. The CMS also gives additional control over the image-led content which works as a great aid to sell the region to tourists.

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