Central Law Training

Legal Training

In A Nutshell


CLT are the UK’s leading provider of post qualification training for legal professionals. The mobile responsive user interface has an enhanced the focus on ecommerce features, cross-selling and maximising conversions.

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Objectives


The strategy for the CLT user interface focused on the proiritisation of content to maximise the number of conversions gained from the new site. Transparent messaging to clearly explain the services on offer needed to work alongside components that build confidence, sell benefits and sign visitors up for training courses.

Responsive


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Results


The new CLT website is much more user friendly with users spending on average 16% more time on the site. Traffic from mobile devices has increased by 35% compared to the same preiod last year while the ecommerce statistics speak for themselves, with an improved conversion rate of 173% and a massive 176% increase in transactions.

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