The strategy for the CLT user interface focused on the prioritisation of content to maximise the number of conversions gained from the new site. Transparent messaging to clearly explain the services on offer needed to work alongside components that build confidence, sell benefits and sign visitors up for training courses.
The new CLT website is much more user-friendly with users spending on average 16% more time on the site. Traffic from mobile devices has increased by 35% compared to the same period last year while the e-commerce statistics speak for themselves, with an improved conversion rate of 173% and a massive 176% increase in transactions.