A.A. Thornton

Intellectual Property Attorneys

In A Nutshell


A.A. Thornton & Co. are a leading intellectual property law firm. This project involved a brand modernisation, design and development of their new website and the standardisation of social media accounts, branding and icons.

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Objectives


A.A. Thornton & Co. wanted a modern brand and website that reflected the expertise and history of the company, which dates back to 1911. A mobile responsive structure was implemented to help convert traffic generated from mobile devices and the messaging aimed to draw attention to the core services the firm provides.

What We Did


Quick access to deeper areas of the site from mobile devices while retaining the brand imagery that is reinforced across the new online marketing collateral, including social media.

Results


46%

Increase in Users


In the six months following launch

47%

Increase in session duration


In the six months following launch

10%

Reduction in site exits


In the six months following launch

Responsive


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Brand


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