7 Bedford Row are a leading National and International barristers’ chambers. We were asked to provide a complete brand refresh which included all online and offline media.
7BR approached us with a view to refresh and rebrand their identity. The project covered the design of a new identity and its implementation across all online and offline collateral. As a leading set, they need to be viewed amongst the best in their sector and Tela set out to create a bold brand that would be memorable to their target audience.
Tela created the 7BR brand which consolidated the use of ‘SEVEN’ and ‘7 Bedford Row’ across chambers. This also tied in with the website URL and the fact that many people already referred to the chambers as ‘7BR’. The brand was designed to stand out amongst its competitors and to reflect an assertive, knowledgeable and professional set. A new bank of imagery was chosen to better reflect a modern outlook while we implemented a consistent attitude to all communications material that presents a forward thinking, contemporary brand.
Within 4 months of launch
Within 4 months of launch
Within 4 months of launch