7 Bedford Row

Barristers' Chambers

In A Nutshell


7 Bedford Row are a leading National and International barristers’ chambers. We were asked to provide a complete brand refresh which included all online and offline media.

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Objectives


7BR approached us with a view to refresh and rebrand their identity. The project covered the design of a new identity and its implementation across all online and offline collateral. As a leading set they need to be viewed amongst the best in their sector and Tela set out to create a bold brand that would be memorable to their target audience.

What We Did


Tela created the 7BR brand which consolidated use of ‘SEVEN’ and ‘7 Bedford Row’ across chambers. This also tied in with the website url and the fact that many people already referred to the chambers as ‘7BR’. The brand was designed to stand out amongst its competitors and to reflect an assertive, knowledgeable and professional set. A new bank of imagery was chosen to better reflect a modern outlook while we implemented a consistent attitude to all communications material that presents a forward thinking, contemporary brand.

Results


34%

Increase in traffic


Within 4 months of launch

24%

Increase in viewed content


Within 4 months of launch

25%

Increase in organic search traffic


Within 4 months of launch

Responsive


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Brand


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