4 Pump Court is a leading commercial barristers’ chambers. They required a complete overhaul of their existing website and digital marketing strategy to enable users to access key information faster. The new website needed to be user friendly and easy to manage through the content management system.
The strategy focused on allowing users to access key pages, such as the practice areas, much faster. The user journeys had to be adjusted to follow a logical process which enables those visiting the website to access the content they need from different entry points. The design of the website also needed to be updated to present 4 Pump Court as a modern, commercially focussed chambers.
Tela identified issues with the navigation and adjusted it to allow ease of access to the profile and practice area landing pages. The user journeys now guide individuals through the website, funnelling more traffic through to key areas of content.
The new content management system also allows the 4 Pump Court team to update the website with ease to ensure that content can be kept up to date. This has also allowed the news and events area to work more efficiently as a resource hub, displaying different styles of content as it is released.