39 Essex Chambers

Barristers' Chambers

In A Nutshell


39 Essex Chambers are one the largest barristers’ chambers in the UK. The aim of the project was to turn the website into a tool that maximises the potential for lead-generation while offering visitors clear routes to key content.

39 essex street website

Objectives


39 Essex Chambers wanted the new website to reflect their image as a leading international barristers’ chambers. A key part of the project involved designing and developing mobile responsive page templates to ensure users are able to easily navigate their way around the site, regardless of the device they are using.

What We Did


The online strategy for the 39 Essex Chambers website included streamlining the content structure and user interface to give different audiences easier access to large amounts of content that were previously buried deep in the site. Visitors are offered a variety of ways to find content. Traditional ways to search have been enhanced with innovative technical tools that help return the desired content. The barrister profile pages aim to maximise conversions by offering a tool to allow visitors to compare members before encouraging them to make contact with 39 Essex Chambers.

Results


15%

Decrease in bounce rate


Six months after launch

29%

Increase in page views per session


Six months after launch

37%

Increase in session duration


Six months after launch

Responsive


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