39 Essex Chambers
Barristers' Chambers
In A Nutshell
39 Essex Chambers are one the largest barristers’ chambers in the UK. The aim of the project was to turn the website into a tool that maximises the potential for lead-generation while offering visitors clear routes to key content.
Objectives
39 Essex Chambers wanted the new website to reflect their image as a leading international barristers’ chambers. A key part of the project involved designing and developing mobile responsive page templates to ensure users are able to easily navigate their way around the site, regardless of the device they are using.
What We Did
The online strategy for the 39 Essex Chambers website included streamlining the content structure and user interface to give different audiences easier access to large amounts of content that were previously buried deep in the site. Visitors are offered a variety of ways to find content. Traditional ways to search have been enhanced with innovative technical tools that help return the desired content. The barrister profile pages aim to maximise conversions by offering a tool to allow visitors to compare members before encouraging them to make contact with 39 Essex Chambers.
Results
Decrease in bounce rate
Six months after launch
Increase in page views per session
Six months after launch
Increase in session duration
Six months after launch
Responsive
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