Over the past seven years, Tela has researched colour usage trends across the top 50 law firm websites, uncovering key trends within the legal services sector. For this report, we documented the top 10 colours featured on each law firm’s homepage and organised this data dynamically into a visual presentation.
Our research offers an analysis of how different firms strategically use colour and luminosity, revealing trends across legal industry websites.
The colour usage data from the top 50 law firm sites is displayed on one screen, enabling easy comparison of the most and least frequently used colours. Read our latest 2024 update below.
To explore the unique colour strategies used by individual UK law firms, click on ‘Highlight a specific UK Law Firm 2024’ at the top of the page.
RESULTS: 2016 | 2017 | 2018 | 2019 | 2021 | 2022 | 2023 | 2024
Our results show a slight broadening in colour diversity compared to 2023. The use of purple has increased, especially the use of more pinky purples such as plum, cherry purple and magenta. However, blues are still prominent and remain the most popular colour.
In 2024, green is the least favoured colour among law firms. The use of earthy tones like gold and muted greens has declined. When used, teal and khaki shades are chosen.
When comparing our results with barristers’ colour usage in 2024, chambers use significantly less red and purple, and more blues and green shades.
Overall, while blue dominance has persisted, the expanded presence and size of warm tones, purples, and reds in 2024 indicate a shift toward subtle diversity in colour use across law firm websites.
